bk1217 Managent and Marketing

Faculty of Sports Studies
Spring 2012
Extent and Intensity
8/8. 2 credit(s). Type of Completion: graded credit.
Teacher(s)
Ing. Dagmar Kudová, Ph.D. (seminar tutor)
Guaranteed by
Ing. Dagmar Kudová, Ph.D.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Timetable of Seminar Groups
bk1217/rvs_cv: Fri 2. 3. 9:50–11:50 B11/305, Fri 13. 4. 9:40–11:40 B11/311, Fri 11. 5. 13:00–14:20 E34/203 - seminární místnost, D. Kudová
bk1217/rvs_pr: Fri 24. 2. 12:00–14:00 E34/203 - seminární místnost, Fri 9. 3. 14:00–16:00 B11/211, Fri 16. 3. 17:20–18:40 B11/236, D. Kudová
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
there are 8 fields of study the course is directly associated with, display
Course objectives
After finishing this course students will be able to interpret basic theoretical pieces of knowledge in the area of management, to apply cardinal management methods and techniques in management and organization development of human resources as well as in execution of management jobs. Students will be able to apply the principles of management environment analysis and to deduce appropriate conclusions and strategies. Furthermore, students shall apply theoretical principles of acquisition, selection, placement, motivation, remuneration, education as well as employee dismissal in the modern concept of personnel management. In the area of marketing students are able of practical application of individual parts of the marketing mix as well as of explanation of marketing planning process.
Syllabus
  • Management terminology, classical school of management Function of a manager – decision making, planning, organization, management and control Management environment and analysis Personnel management – personnel planning, selection, personnel hiring, placement, dismissal, education, remuneration and employee development Marketing terminology Marketing mix Process of marketing planning
Literature
  • ARMSTRONG, Michael. Řízení lidských zdrojů : nejnovější trendy a postupy. Translated by Josef Koubek. 10. vyd. Praha: Grada, 2007, 789 s. ISBN 9788024714073. info
  • KOUBEK, Josef. Řízení lidských zdrojů : základy moderní personalistiky. 4. rozš. a dopl. vyd. Praha: Management Press, 2007, 399 s. ISBN 9788072611683. info
  • Management. Edited by Stephen P. Robbins, Translated by Vlasta Šafaříková. Vyd. 1. Praha: Grada, 2004, 600 s. ISBN 8024704951. info
  • KOUBEK, Josef. Personální práce v malých podnicích. 2., přeprac. a dopl. vyd. Praha: Grada, 2003, 248 s. ISBN 8024706024. info
  • BĚLOHLÁVEK, František, Pavol KOŠŤAN and Oldřich ŠULEŘ. Management. 1. vyd. Olomouc: Rubico, 2001, 642 s. ISBN 80-85839-45-8. info
  • VODÁČEK, Leo and Oľga VODÁČKOVÁ. Management :teorie a praxe v informační společnosti. 3. vyd., dopl. a rozš. Praha: Management Press, 1999, 291 s. ISBN 80-85943-94-8. info
  • DONNELLY, James H., James L. GIBSON and John M. IVANCEVICH. Management. Translated by Václav Dolanský - Josef Koubek. Vyd. 1. Praha: Grada, 1997, 821 s. ISBN 9788071694229. info
  • MAJARO, Simon. Základy marketingu. Translated by Stanislav Jurnečka. 1. vyd. Praha: Grada, 1996, 308 s. ISBN 8071692972. info
  • Management. Edited by Heinz Weihrich - Harold Koontz. [1. vyd.]. Praha: Victoria Publishing, 1993, 659 s. ISBN 80-85605-45-7. info
  • HORÁKOVÁ, Iveta. Marketing v současné světové praxi. Praha: Grada, 1992, 365 s. ISBN 80-85424-83-5. info
Teaching methods
Lectures Case studies solving Presentation and defence of a paper on a selected topic
Assessment methods
Written test – classified credit
Language of instruction
Czech
Further Comments
Study Materials
  • Enrolment Statistics (recent)
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