FSS:ZUR351 Reading and Interpreting Agend - Course Information
ZUR351 Reading and Interpreting Agenda Setting Theory as an Approach to Mass Media Content Analysis
Faculty of Social StudiesSpring 2010
- Extent and Intensity
- 1/1. 4 credit(s). Type of Completion: z (credit).
- Teacher(s)
- PhDr. Mgr. Zdeněk Havlíček (lecturer)
- Guaranteed by
- prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová - Timetable
- Tue 10:00–11:40 M117
- Course Enrolment Limitations
- The course is offered to students of any study field.
The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20, only registered with preference (fields directly associated with the programme): 0/20 - Course objectives
- The course is built around reading and discussing important and essential texts dealing with the agenda-setting theory. The course starts with discussing the current state of research into media and media output, and then goes on to discuss the basic principles of the agenda-setting theory, focusing on all three types of agenda (i.e. media, public and policy agendas). The course will also look at the agenda-setting theory and new media, and eventually the future of this theory.
- Syllabus
- Session 1 – Course introduction Introducing the course and the credit requirements. Selecting presentation and essay topics.
- Session 2 – Researching Media and Media Output
- Session 3 – Influencing Public Opinion
- Session 4 – What is Agenda Setting
- Session 5 – Media and Public Agenda
- Session 6 – Public and Policy Agenda
- Session 7 – Agenda-Setting Process
- Session 8 – Pictures and Issues in our Heads
- Session 9 – Framing the Agenda
- Session 10 – Shaping the Media Agenda
- Session 11 – Who Wags the Dog?
- Session 12 – Agenda Setting and New Media
- Session 13 – Agenda Setting and Beyond
- Session 14 – Credit test
- Literature
- BERTRAND, Ina and Peter HUGHES. Media research methods : audiences, institutions, texts. New York: Palgrave Macmillan, 2005, x, 286. ISBN 0333960955. URL info
- MCCOMBS, Maxwell E. Setting the Agenda : the mass media and public opinion. 1st pub. Cambridge: Polity Press, 2004, 184 s. ISBN 0745623123. info
- McQuail's reader in mass communication theory. Edited by Denis McQuail. 1st pub. London: SAGE Publications, 2002, xxiv, 427. ISBN 0761972439. info
- GUNTER, Barrie. Media research methods : measuring audiences, reactions and impact. 1st pub. London: SAGE Publications, 2000, 314 s. ISBN 076195659X. info
- Assessment methods
- The classes are intended as seminars. This means that students' work consists of reading required texts, active participation in discussions, and preparing a presentation on a selected topic. The students will also be asked to write a short formal essay expanding the topic the opted for their presentation. At the end of the course, the students are expected to sit for a credit test.
- Language of instruction
- English
- Enrolment Statistics (recent)
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