ZURn6602 Communication, Entrepreneurship and Professional Development

Faculty of Social Studies
Spring 2025

The course is not taught in Spring 2025

Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Charles Michael Elavsky, Ph.D. (lecturer)
Guaranteed by
Charles Michael Elavsky, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Prerequisites (in Czech)
! ZUR589t Communication
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
Course objectives
What does it mean to be entrepreneurial? What does it mean to engage entrepreneurship within and across professional spaces and cultural places? What does the mindset and behavior of an entrepreneur look like? This course is designed for those students who wish to explore the idea of professional entrepreneurship and what it means across the theoretical-practical spectrum as one considers it from the introspective and interpersonal to an international perspective. In this course, students learn the essential attributes of thinking like an entrepreneur and the stages one goes through in taking the seed of an idea and growing it into a successful professional model. Moreover, it provides practical insights into the practices and mindset needed to understand the entrepreneurial lifestyle, creating and finding opportunities (as well as evaluating and acting upon them) and ultimately resourcing new opportunities which can lead to one’s independent professional and personal growth. In short, this course approaches and engages entrepreneurialism as a combination of reflection, practice, and active learning through student engagement with intellectual and contextual resources found within themselves, their local community and at the edges of their conceptual thinking.
Learning outcomes
Students will be able to:
- understand the characteristics of a successful entrepreneur
- possess an understanding of entrepreneurial mindset, skillset, and toolset to apply to their own thinking about start-ups and engaging in independent professional ventures within and across different cultural contexts
- understand the components of an entrepreneurial business plan,
- develop a vocabulary of business competencies,
- understand the opportunities and challenges to developing one’s own professional ventures
Syllabus
  • 1. General Introduction
  • 2. Practicing Entrepreneurship
  • 3. Developing an Entrepreneurial Mindset
  • 4. Supporting Social Entrepreneurship
  • 5. Generating New Ideas
  • 6. Using Design Thinking
  • 7. Testing and Experimenting in Markets
  • 8. Building Business Models
  • 9. Financial Planning for Entrepreneurs
  • 10. Learning from Failure
  • 11. Developing Networks
  • 12. Marketing and Pitching your Idea
  • 13. Wrap Up/Exams
Literature
  • NECK, H, NECK, C. and MURRAY, E. Entrepreneurship: The Practice and Mindset. Sage Publishing: Los Angeles, CA, 2017.
Teaching methods
lecture, seminar discussion
Assessment methods
weekly journal writing assignments, exams, attendance/participation
Language of instruction
English
Further Comments
The course is taught annually.
The course is taught: every week.
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