FSS:POL505 Theories of Pol. Marketing - Course Information
POL505 Theories and Concepts of Political Marketing
Faculty of Social StudiesAutumn 2015
- Extent and Intensity
- 1/1/0. 7 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Mgr. Otto Eibl, Ph.D. (lecturer)
Mgr. Miloš Gregor, Ph.D. (seminar tutor)
Mgr. et Mgr. Alena Pospíšil Macková, Ph.D. (seminar tutor)
Mgr. et Mgr. Bc. Jana Drdlová (assistant) - Guaranteed by
- prof. PhDr. Lubomír Kopeček, Ph.D.
Division of Politology – Department of Political Science – Faculty of Social Studies
Contact Person: Mgr. Lucie Pospíšilová
Supplier department: Division of Politology – Department of Political Science – Faculty of Social Studies - Timetable
- Tue 15:15–16:45 U41
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
- fields of study / plans the course is directly associated with
- Political Science (programme FSS, N-PL)
- Course objectives
- Student will step by step discover how to approach to the market analysis and critically evaluate different methods of such analysis (and explain how to use it). They will distinguish, analyze, compare and categorize political campaigns (and related campaign tools) of various actors from the perscpective of a social scientist and consultant.
- Syllabus
- 1. Political Marketing and the Rational Choice Theory 2. Research Methodology 2. How to Analyze (Electoral) Market I 3. How to Analyze (Electoral) Market II 4. How Political Polling Works 5. Permanent Campaigns 6. Negative Campaigns 7. Political Advertising 8. Branding 9. New Media as a Tool of Political Communication 10. Social Related Campaings
- Literature
- SAVIGNY, Heather. The problem of political marketing. New York: Continuum, 2008, 147 s. ISBN 9780826428561. info
- The SAGE handbook of political advertising. Edited by Lynda Lee Kaid - Christina Holtz-Bacha. Thousand Oaks, Calif.: SAGE Publications, 2006, xi, 492. ISBN 1412917956. info
- Winning elections with political marketing. Edited by Philip Davies - Bruce I. Newman. New York: Haworth Press, 2006, xiii, 239. ISBN 0789033704. info
- Political marketing : a comparative perspective. Edited by Darren G. Lilleker - Jennifer Lees-Marshment. Manchester: Manchester University Press, 2005, xvii, 230. ISBN 0719068711. info
- Handbook of political communication research. Edited by Lynda Lee Kaid. Mahwah, N.J.: Lawrence Erlbaum Associates, 2004, xviii, 541. ISBN 0805837752. URL info
- The idea of political marketing. Edited by Nicholas J. O'Shaughnessy - Stephan C. M. Henneberg. 1st pub. Westport: Praeger, 2002, xx, 258. ISBN 0275975959. info
- Handbook of political marketing. Edited by Bruce I. Newman. Thousand Oaks, Calif.: Sage Publications, 1999, xxiv, 792. ISBN 076191109X. info
- Teaching methods
- lectures, class discussion, required reading, lab seminar
- Assessment methods
- 1 laboratory protocol (20 points), mid-semester test (10 points) written exam (30 points); to pass students needs 36 points.
- Language of instruction
- Czech
- Further Comments
- Study Materials
The course is taught annually. - Listed among pre-requisites of other courses
- Enrolment Statistics (Autumn 2015, recent)
- Permalink: https://is.muni.cz/course/fss/autumn2015/POL505