POL505 Theories and Concepts of Political Marketing

Faculty of Social Studies
Autumn 2015
Extent and Intensity
1/1/0. 7 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Otto Eibl, Ph.D. (lecturer)
Mgr. Miloš Gregor, Ph.D. (seminar tutor)
Mgr. et Mgr. Alena Pospíšil Macková, Ph.D. (seminar tutor)
Mgr. et Mgr. Bc. Jana Drdlová (assistant)
Guaranteed by
prof. PhDr. Lubomír Kopeček, Ph.D.
Division of Politology – Department of Political Science – Faculty of Social Studies
Contact Person: Mgr. Lucie Pospíšilová
Supplier department: Division of Politology – Department of Political Science – Faculty of Social Studies
Timetable
Tue 15:15–16:45 U41
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Student will step by step discover how to approach to the market analysis and critically evaluate different methods of such analysis (and explain how to use it). They will distinguish, analyze, compare and categorize political campaigns (and related campaign tools) of various actors from the perscpective of a social scientist and consultant.
Syllabus
  • 1. Political Marketing and the Rational Choice Theory 2. Research Methodology 2. How to Analyze (Electoral) Market I 3. How to Analyze (Electoral) Market II 4. How Political Polling Works 5. Permanent Campaigns 6. Negative Campaigns 7. Political Advertising 8. Branding 9. New Media as a Tool of Political Communication 10. Social Related Campaings
Literature
  • SAVIGNY, Heather. The problem of political marketing. New York: Continuum, 2008, 147 s. ISBN 9780826428561. info
  • The SAGE handbook of political advertising. Edited by Lynda Lee Kaid - Christina Holtz-Bacha. Thousand Oaks, Calif.: SAGE Publications, 2006, xi, 492. ISBN 1412917956. info
  • Winning elections with political marketing. Edited by Philip Davies - Bruce I. Newman. New York: Haworth Press, 2006, xiii, 239. ISBN 0789033704. info
  • Political marketing : a comparative perspective. Edited by Darren G. Lilleker - Jennifer Lees-Marshment. Manchester: Manchester University Press, 2005, xvii, 230. ISBN 0719068711. info
  • Handbook of political communication research. Edited by Lynda Lee Kaid. Mahwah, N.J.: Lawrence Erlbaum Associates, 2004, xviii, 541. ISBN 0805837752. URL info
  • The idea of political marketing. Edited by Nicholas J. O'Shaughnessy - Stephan C. M. Henneberg. 1st pub. Westport: Praeger, 2002, xx, 258. ISBN 0275975959. info
  • Handbook of political marketing. Edited by Bruce I. Newman. Thousand Oaks, Calif.: Sage Publications, 1999, xxiv, 792. ISBN 076191109X. info
Teaching methods
lectures, class discussion, required reading, lab seminar
Assessment methods
1 laboratory protocol (20 points), mid-semester test (10 points) written exam (30 points); to pass students needs 36 points.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
Listed among pre-requisites of other courses
The course is also listed under the following terms Autumn 2009, Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2016, Autumn 2017, Autumn 2018.
  • Enrolment Statistics (Autumn 2015, recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2015/POL505