ZUR731 Introduction to communication and media studies

Faculty of Social Studies
Autumn 2015
Extent and Intensity
0/0. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Jaromír Volek, Ph.D. (lecturer)
Mgr. et Mgr. Kateřina Kirkosová, Ph.D. (assistant)
Mgr. Johana Kotišová, Ph.D. (assistant)
Mgr. Jana Pokorná (assistant)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Fri 2. 10. 14:00–15:30 AVC, 15:45–17:15 AVC, Fri 6. 11. 14:00–15:30 AVC, 15:45–17:15 AVC, Fri 4. 12. 11:45–13:15 AVC
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
This course outlines a range of communication theories, models and methods with special emphasis on problems of communication and mass media communication. In the first part course provides a clear introduction to the most important results of contemporary research into communication together with the theories that seek to explain it. The course comes especially from the structuralist, sociological and linguistic perspectives (de Saussure, Barthes, Fiske, Hartley, Hall, Hurwitz, Levi-Strauuss). By the end of the course students will understand basic principles of semiotic analysis of media content too. Second part of course is focused on media impacts, media influence and media effects. Lectures try to explain key topics in perception of media contents, efficiency of media persuasion, models of information distribution, role of media in political communication. At the end of the course students should be able to:understand and explain basic mechanisms of media impact, influence and effects. Course is structured into twelve lectures.
Syllabus
  • 1. Communication and media studies (interpersonal vs. mass communication) 2.Signs, meanings and their organization 3.Codes 4. Two steps of signification (model of Roland Barthes) 5. Semiotic analysis and its application on popular culture 6. Types of media address: media impacts, media influence and media effects 7. Media content and its processing: perception theory I. 8. Media content and its processing: perception theory I. 9. Media and mechanisms of persuasion 10.Media effects and interpersonal communication: models of distribution of information 11. Media effects on political communication 12. Media socialization
Literature
  • EYSENCK, H.: Conclusions and Recomendations. In: Sex, Violence and the Media. Blackwell 1982, pp. 252-274.
  • SELWYN, N.: Reconsidering political and popular understandings of the digital divide. In: New Media and Society. Sage , London vol 6 (3): 341-362.
  • WILLIAMS, J.: Effects of Media Erotica. in: Theory of Mass Communication. Univ. of Illinois, 1992 (str. 273-285).
  • GERBNER, G.: Toward „cultural indicators“: the analysis of mass mediated public message systems. In: AllenW.D. (ed.): AV Communication Review. Vol 17, no. 2, pp. 137-48.
  • - CONNELL, Barbara: Exploring the Media: Text, Audience, and Representation. Columbia Univ. Press. 2009
  • MCCOMBS, M., SHAW, D.: The Agenda-Setting Function of the Press. in: The Emergence of American Political Issues. Columbia Univ. Press.1977. str. 72 -82.
  • WILLIAMS, J.: Television Violence and Agression in: Theory of Mass Communication. Univ. of Illinois 1992, pp. 251-271.
  • MCQUAIL, D., WINDHALL, S.: Information gaps as effects. In: Mass Communication Models. Longman.1996 str. 122-127.
  • FOSTER, Steven: Political Communication. Edinburgh University Press. 2010
  • MCCOMBS, M.:News Influence on Our Pictures of the World. in: Media Effects Research, Sage 1989, str. 1-16.
  • MORGAN, M., SIGNORELLI, N.: Cultivation Analysis. Sage 1990 str. 13- 34.
  • MCCOMBS, M., Shaw, D.: The Agenda-Setting Function of the Mass media.In: Public Opinion Quarterly, vol. 36, No. 2, pp. 176-87.
  • BARTHES, Roland. Mytologie. Translated by Josef Fulka. 1. vyd. v českém jazyce. Praha: Dokořán, 2004, 170 s. ISBN 808656973X. info
  • LOHISSE, Jean. Komunikační systémy : socioantropologický pohled. Vyd. 1. Praha: Karolinum, 2003, 198 s. ISBN 8024603012. info
  • JIRÁK, Jan and Barbara KÖPPLOVÁ. Média a společnost. Vyd. 1. Praha: Portál, 2003, 207 s. ISBN 80-7178-697-7. info
  • BRYANT, Jennings and Susan THOMPSON. Fundamentals of media effects. Boston: McGraw-Hill, 2002, xix, 395. ISBN 0072435763. info
  • Vybrané texty pro studijní předmět (ZUR 104, 704) Úvod do komunikačních studií : (Teorie masové komunikace I.). Edited by Jaromír Volek. Brno: Fakulta socialnich studii, 2002, 1 sv. info
  • BURTON, G. and J. JIRÁK. Úvod do studia médií. Brno: Barrister & Principal, 2001. info
  • Politická komunikace a média. Edited by Jan Jirák - Blanka Říchová. Vyd. 1. Praha: Karolinum, 2000, 163 s. ISBN 8024601826. info
  • NAKONEČNÝ, Milan. Sociální psychologie. Vydání 1. Praha: Academia, 1999, 287 stran. ISBN 8020006907. info
  • MCQUAIL, Denis. Úvod do teorie masové komunikace. Translated by Jan Jirák - Marcel Kabát. Vyd. 1. Praha: Portál, 1999, 447 s. ISBN 80-7178-200-9. info
  • BARRY, Ann Marie Seward. Visual intelligence : perception, image, and manipulation in visual communication. New York: State University of New York Press, 1997, viii, 425. ISBN 0-7914-3435-4. info
  • DE FLEUR, M. and S. BALL-ROKEACHOVÁ. Teorie masové komunikace. Praha: Karolinum, 1996. info
  • Approaches to media : a reader. Edited by Oliver Boyd-Barrett - Chris Newbold. 1st pub. London: Arnold, 1995, xiv, 562 s. ISBN 0-340-65229-2. info
  • KUNCZIK, Michael. Základy masové komunikace. Translated by Štěpánka Kudrnáčová - Milan Šmíd. 1. vyd. Praha: Karolinum, 1995, 307 s. ISBN 807184134X. info
  • LEEDS-HURWITZ, Wendy. Semiotics and communication : signs, codes, cultures. Hillsdale, N.J.: Lawrence Erlbaum Associates, Publishers, 1993, xxx, 222 s. ISBN 0-8058-1139-7. info
  • NOELLE-NEUMANN, Elisabeth. The spiral of silence : public opinion - our social skin : Schweigespirale : öffentliche Meinung - unsere soziale Haut (Orig.). 2nd ed. Chicago: University of Chicago Press, 1993, xii, 269 s. ISBN 0-226-58936-6. info
  • FISKE, John. Introduction to communication studies. 2nd ed. London: Routledge, 1990, xvi, 203. ISBN 0415046726. info
  • SAUSSURE, Ferdinand de. Kurs obecné lingvistiky. Edited by Albert Sechehaye - Charles Bally - Tullio De Mauro, Translated by Fran. Vyd. 1. Praha: Odeon, 1989, 467 s. ISBN 8020700706. info
  • HARTLEY, John. Understanding news. London: Routledge, 1982, xiii, 203. ISBN 0415039339. info
  • Reader in public opinion and communication. Edited by Bernard Berelson - Morris Janowitz. London: Collier-Macmillan Limited, 1966. info
  • KLAPPER, Joseph T. The effects of mass communication. 8th print. New York: Free Press, 1966, xviii, 302. info
  • KATZ, Elihu and Paul Felix LAZARSFELD. Personal influence : the part played by people in the flow of mass communications. 2nd ed. New York: Free Press, 1965, 400 s. info
Teaching methods
a/Three lectures b/Homework reading
Assessment methods
a/ three different semiotic analysis b/ final exam
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2016, Autumn 2017, Autumn 2018.
  • Enrolment Statistics (Autumn 2015, recent)
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