ZURn6217 Media Planning and Program Strategies

Faculty of Social Studies
Autumn 2023
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. et Mgr. Jana Jedličková, Ph.D. (lecturer)
Guaranteed by
Mgr. et Mgr. Jana Jedličková, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Mgr. Boris Rafailov, Ph.D.
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Thu 16:00–17:40 U44
Prerequisites
BA media studies alumni
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 7/20, only registered: 0/20
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to present the basic concepts of media planning with a focus on schedulling and programming strategies of audiovisual and print media, auditive media and cultural festivals. Students will be introduced to these concepts and basic terminology as well as to the practical forms of schedulling and programming in the cultural and creative industries.
Learning outcomes
Students will be able to: - characterize the strategies of daily and long-lasting program planning,
- categorize practical terminology used in the common television work, for example daily broadcasting plan, program scheme, media calendar etc.,
- create the dramaturgy assessments, creative brief and analytic reports.
Syllabus
  • 1. What is the purpose of programming and curating media?
  • 2. Media forms and types of media in the 21st century
  • 3. Media and audiences
  • 4. Media content
  • 5. Programming strategies and content curation
  • 6. Film Festivals
  • 7. Auditive content and its curation
  • 8. Television and Radio - Programming and Broadcasting
  • 9. Digital media curation
  • 10. Online television and programming
Literature
    required literature
  • • TYLER-EASTMAN, Susan and FERGUSON, Dougles. Media Programming: Strategies and Practices. 9th edition. Wadsworth Publishing, 2012. pp. 496. Wadsworth Publishing; 9 edition, ISBN-13: 978-1111344474
    recommended literature
  • Behavioural targetingan online analysis for efficient media planning? Edited by Alice Klever. Hamburg [Germany]: Diplomica Verlag, 2009, 78 p. ISBN 9783836624053. info
  • KATZ, Helen E. The media handbook : a complete guide to advertising media selection, planning, research, and buying. 3rd ed. Mahwah: L. Erlbaum Associates, 2007, xvii, 189. ISBN 9780805857184. info
  • PEREBINOSSOFF, Philippe, Brian GROSS, Lynne S. GROSS and Edwin T. VANE. Programming for TV, radio, and the Internet : strategy, development, and evaluation. 2nd ed. Amsterdam: Focal Press, 2005, xx, 324. ISBN 0240806824. info
  • SCHULTZ, Brad. Sports media : planning, production, and reporting. 2nd ed. Oxford: Focal, 2005, xx, 281. ISBN 9780240807316. info
  • SISSORS, Jack Zanville and Roger B. BARON. Advertising media planning. 6th ed. New York: McGraw-Hill, 2002, xviii, 445. ISBN 0844215635. info
  • ROSSITER, John R. and Peter J. DANAHER. Advanced media planning. New York: Springer Science+Business Media, 1998, xiii, 111. ISBN 9780792382188. info
  • SURMANEK, Jim. Media planning : a practical guide. 3rd ed. Lincolnwood, Ill., USA: NTC Business Books, 1996, xii, 209. ISBN 0844235121. info
  • GOODRICH, William B. and Jack Zanville SISSORS. Media planning workbook : with discussions and problems. 5th ed. Lincolnwood, IL: NTC Business Books, 1996, xiii, 206. ISBN 0844235024. info
  • DONNELLY, W. J. Planning media :strategy and imagination. 1st ed. Upper Saddle River: Prentice Hall, 1996, 333 pp. ISBN 0-13-567835-8. info
  • VANE, Edwin T. Programming for TV, radio, and cable. Edited by Lynne S. Gross. Boston: Focal Press, 1994, xiv, 258. ISBN 0240801288. info
Teaching methods
lecture, seminar, reading, group assignment, oral presentation
Assessment methods
attendance (max. 3 absences), analysis of group project results, presentation of surrent media events (1x per semestr), final project (criteria set in interactive syllabus), 4 handouts based on mandatory readings
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Teacher's information

The course is led in Czech language.

With the exception of the beginning of the semestr, lectures will not be recorded online.

The course is also listed under the following terms Autumn 2020, Autumn 2021, Autumn 2024.
  • Enrolment Statistics (Autumn 2023, recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2023/ZURn6217