FSS:ZUR354 Community Media - Course Information

ZUR354 Community Media

Extent and Intensity

1/1. 4 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Henry G. Loeser, Ph.D. (lecturer)
Mgr. Eva Kurucová (assistant)
Mgr. et Mgr. Miroslav Mašek (assistant)
Mgr. Jana Urbanovská, Ph.D. (assistant)

Guaranteed by

prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová

Timetable

Mon 18:00–19:40 AVC

Prerequisites

!NOWANY( ZUR350 Making News , ZUR351 Reading and Interpreting Agend , ZUR319 Group of experts (subject C) )
none

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 15 student(s).
Current registration and enrolment status: enrolled: 0/15, only registered: 0/15

fields of study / plans the course is directly associated with

there are 25 fields of study the course is directly associated with, display

Course objectives

As a true alternative to traditional public service and commercial media, the "Third Sector" Community Media provide access to otherwise inaccessible mass communication channels as well as content perhaps not readily available elsewhere. Thus, Community Media can represent an important component of civil society. Upon completion of the course, students should be able to identify and explain the fundamentals of Community Media, and apply them to the operation of a self-sustaining community media organization. They should demonstrate a foundation of knowledge in media management, and employ the nature of media, the platforms for delivery, structure and mandates, to report on a survey of the varying Community Media landscapes across Europe and the world They should understand and explain the materials so as to compose and present simple yet effective presentations.

Syllabus

• FUNDAMENTALS OF MEDIA I - Defining the terms of media, establishing the concept of mass communication from content to medium to consumer. A basic survey of media platforms, including print, broadcast, telephony networks and others. Also an examination of commercial and noncommercial influences on the media landscape FUNDAMENTALS OF MEDIA II - A detailed survey of media, introducing concepts, terms, systems, and structures. Also a specific and detailed explanation of the various types of radio & TV operations including state, public, commercial, non-commercial, community, institutional, internet, and others. ORGANIZATIONAL STRUCTURES I - Detailed examination of internal structure of media organization. “Seed-to-flower” flow chart for building a media entity, and standard organizational chart. Further details of media operations including engineering, programming, administration, marketing, and development. COMMUNITY CONCEPTS I – Defining the term “community” in its many forms. Also how the concept of community relates to society, democracy, pluralism, politics, and power. BROADCAST STATION VISIT – Class will visit the student community broadcast operation with tour and introduction to actual working organization. Students will have the opportunity to gain practical experience utilizing actual broadcast systems and materials. COMMUNITY CONCEPTS II – Further examination of the term “community” in the context of mass communication, media, and Community Media; including a survey of Communities and Community Media worldwide. GUEST LECTURER – A prominent international expert in the sector of Media and/or Community Media will visit the class and conduct a lecture in his/her specific area of expertise. PROJECT PRESENTATIONS – Student groups will make their midterm and final project presentations, demonstating their understanding ot the fundamental concepts, and ability to speak publicly.

Literature

• Rennie, Ellie (2006): Community media : a global introduction. Lanham, Md. : Rowman & Littlefield
• Linda K. Fuller (ed.) (2007): Community media : international perspectives. New York : Palgrave Macmillan, 2007
• Coyer, Kate; Tony Dowmunt, and Alan Fountain. (2007): The alternative media handbook. New York : Routledge

Teaching methods

lectures, class discussion

Assessment methods

GRADING Students will be graded on a pass/fail basis. The requirements listed below will each be graded pass/fail and MUST be fulfilled to pass the course. REQUIREMENTS 1. Attend a minimum of 75% of the lectures and actively participate in discussions of the course subjects. 2. Read the assigned literature 3. Write a position paper of approximately 600 words on any assigned reading, summarizing the content and critiquing the author’s viewpoint. 4. Produce and present a MIDTERM presentation on an assigned Community Media entity, focusing on the fundamnetal external and internal structures and priorities from the point of view of a director. 5. Produce and present a FINAL presentation on a proposed Community Media entity, focusing on the fundamental external and internal structures and priorities from the point of view of a director.

Language of instruction

English

Follow-Up Courses

• ZUR370 Internet Radio

Further Comments

The course is taught annually.

• Enrolment Statistics (Spring 2011, recent)
  
• Permalink: https://is.muni.cz/course/fss/spring2011/ZUR354