POL576 Crisis communication and crisis management in politics

Faculty of Social Studies
Spring 2019
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Otto Eibl, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Stanislav Balík, Ph.D.
Department of Political Science – Faculty of Social Studies
Contact Person: Mgr. Lucie Pospíšilová
Supplier department: Department of Political Science – Faculty of Social Studies
Timetable
Fri 22. 2. 10:00–15:40 U41, Fri 5. 4. 10:00–15:40 U42, Fri 12. 4. 10:00–15:40 U41, Fri 3. 5. 10:00–15:40 U41
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course deals with crises, crisis management, and crisis prevention in politics. The goal of the course is to teach the students to understand the theory of ideal crisis communication and to critically evaluate (ongoing) crisis communication. At the same time, they will be able to develop crisis communication strategies for different situations and scenarios and to manage a crisis or emergency. The course emphasizes practical tools and techniques which means students should be able to easily transfer gained skills and knowledge into the context of the real world.
Learning outcomes
At the end of the course, the student will be able to - identify, classify and analyze the crisis; - prevent crisis situations; - evaluate crisis plans. - propose crisis plans and manuals.
Syllabus
  • What is a crisis? How to define a crisis. How to prevent crisis situations. How to create a crisis communication plan. Reputation management. Case studies and their analysis. Simulation of a crisis.
Literature
    required literature
  • Benoit, William L. 1997. "Image Repair Discourse and Crisis Communication." Public Relations Review 23 (2). JAI: 177-86. doi:10.1016/S0363-8111(97)90023-0.
  • Benoit, William L. 2000. "Another Visit to the Theory of Image Restoration Strategies." Communication Quarterly 48 (1). Taylor & Francis Group: 40-43. doi:10.1080/01463370009385578.
  • Benoit, William L, and Shirley Drew. 1997. "Appropriateness and Effectiveness of Image Repair Strategies." Communication Reports 10 (2): 153-63. doi:10.1080/08934219709367671.
  • Dayton, Bruce (ed.) The Forum: Managing Crises in the Twenty-First Century. International Studies Review (2004) 6, 165–194
  • Burns, Judith P, and Michael S Bruner. 2000. "Revisiting the Theory of Image Restoration Strategies." Communication Quarterly 48 (1): 27-39. doi:10.1080/01463370009385577.
  • FEARN-BANKS, Kathleen. Crisis communications : a casebook approach. 4th ed. New York: Routledge, 2011, xi, 381. ISBN 9780415880589. info
    recommended literature
  • ZUZÁK, Roman. Krizové řízení podniku : (dokud ještě není v krizi). 1. vyd. Praha: Professional Publishing, 2004, 179 s. ISBN 8086419746. info
  • Managing communications in a crisis. Edited by Peter Ruff - Khalid Aziz. Burlington, Vt.: Gower, 2003, xii, 176 p. ISBN 0566082942. info
  • CAYWOOD, Clarke L. Public relations : řízená komunikace podniku s veřejností. Vyd. 1. Brno: Computer Press, 2003, xxxvii, 60. ISBN 8072268864. info
Teaching methods
lectures, class discussions, group projects, simulation (roleplay on crisis management)
Assessment methods
Active attendance on seminars; a written analysis of a crisis as seen in a selected feature film; group presentation of a crisis manual or on a case study; feedback on roleplay (simulation); final exam
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018.
  • Enrolment Statistics (recent)
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