OP3BP_FZMP Basis of Management and Marketing

Faculty of Education
Autumn 2013
Extent and Intensity
1/0/0. 1 credit(s). Type of Completion: z (credit).
Teacher(s)
RNDr. Barbora Onderková (lecturer)
PaedDr. Milan Kubiatko, PhD. (assistant)
Mgr. Ivana Medková, Ph.D. (assistant)
Guaranteed by
doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Mgr. Bc. Lucie Viková
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education
Timetable
Thu 8:25–9:10 učebna 62
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Studying this subject will enable listeners to obtain a basic overview of the   management and marketing. Management - students can explain contexts of historical management´s evolution, they can acquint in literature. Graduates of the course can understand basic funktion of management a they can use it in productive and non-productive organizations and in education, too. Marketing - educatin tie up knowledges of management. At the and of the course students know methods of marketing. They know sence and form of satisfaction customer´s needs. They can apply knowledges in standard practice.
Syllabus
  • A brief syllabus: 1st Fundamental terms of management. 2nd Evolution of management. 3th Management and the society - external environment, ethics and management. 4th Various management functions and their relations. 5th Planning. 6th Organizing. 7th Leading. 8th Staffing. 9th Controlling. 10th Fundamental terms of marketing. 11th Market analysis and analysis of customers. 12th Concept of marketing leading. 13th Marketing plan. 14th Marketing mix. 15th Product as a instrument of marketing. 16th Strategic planning in marketing. 17th Promotion, advertisement.
Literature
    required literature
  • DRUCKER, Peter Ferdinand. Efektivní vedoucí. Translated by Irena Grusová. 2. vyd. Praha: Management Press, 2008, 205 s. ISBN 9788072611898. info
  • SEKOT, Aleš and Michal CHARVÁT. Základy marketingu (Bases of marketing). Brno: PAIDO, 2002, 55 pp. edice pedagogické literatury. ISBN 80-7315-019-0. info
  • DRUCKER, Peter F. Výzvy managementu pro 21. století. Vyd. 1. Praha: Management Press, 2000, 187 s. ISBN 80-7261-021-X. info
    recommended literature
  • DRUCKER, Peter F. To nejdůležitější z Druckera v jednom svazku. Vyd. 1. Praha: Management Press, 2002, 300 s. ISBN 80-7261-066-X. info
  • KOZLER, Josef and Jan MATĚJKA. Ekonomika, marketing, management v kostce. 2. vyd. Praha: Fragment, 1998, 139 s. ISBN 8072003208. info
  • VODÁČEK, Leo and Oľga VODÁČKOVÁ. Management :teorie a praxe pro 90. léta. Vyd. 2., dopl. a rozšíř. Praha: Management Press, 1996, 244 s. ISBN 80-85943-19-0. info
  • HORÁKOVÁ, Iveta. Marketing v současné světové praxi. Praha: Grada, 1992, 365 s. ISBN 80-85424-83-5. info
  • PŘIBOVÁ, Marie and Miloš MAŘÍK. Základy marketingu. 1. vyd. Praha: Aleko, 1991, 122 s. ISBN 80-85341-08-5. info
Teaching methods
Lectures, class discussion ,practical relations.
Assessment methods
The course is terminated credit. Requirement for the granting of credit: Elaboration of seminar work on the specified educational.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2007, Autumn 2008, Autumn 2009, Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2014.
  • Enrolment Statistics (Autumn 2013, recent)
  • Permalink: https://is.muni.cz/course/ped/autumn2013/OP3BP_FZMP