UOPK_0009 Economics and management of industrial enterprises 1

Faculty of Education
Autumn 2017
Extent and Intensity
0/0/.7. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Ing. Peter Marinič, Ph.D. (lecturer)
Guaranteed by
doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Jana Jachymiáková
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education
Timetable
Sat 4. 11. 13:00–14:40 učebna 60, 14:50–16:30 učebna 60, Sat 9. 12. 13:00–14:40 učebna 10, 14:50–16:30 učebna 10
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
there are 6 fields of study the course is directly associated with, display
Course objectives
The course deepens the knowledge gained in the bachelor's level study in the previous economic subjects. It develops themes of innovation, production and marketing, objectives and marketing tools. The aim of this course is to familiarize students with the tasks of marketing communication, marketing research techniques and the importance of marketing information management. It builds on the second thematic unit - enterprise logistics, which already does not address the question "Why" and "What" to produce, but rather the question of "How" - how to effectively manage the tangible and intangible flows in the enterprise.
Syllabus
  • System view of the enterprise.
  • Development of strategic management and its goals.
  • The content of marketing communications.
  • Basic communication models.
  • Tools of marketing communications.
  • Marketing research as a prerequisite for understanding customer needs.
  • Types of research and their methods.
  • Social and environmental aspects of marketing and business in general.
  • Logistics as a cross-cutting activity in the firm and its goals.
  • Logistics of the purchasing and production.
  • Distribution logistics.
  • Personnel Management
  • Financial management and decision making in business
  • Supply Chain Management.
  • Customer Relationship Management
  • Development of computer usage in enterprises
Literature
    required literature
  • LAMBERT, D., STOCK, J. R., ELLRAM, L. Logistika . Příkladové studie, řízení zásob, přeprava a skladování, balení zboží. Vyd. 1. Praha : Computer Press, 2000. 589 s. ISBN: 80-7226-221-1.
  • PELSMACKER, P. D. GEUENS, M., BERGH, J. V. Marketingová komunikace. Praha : Grada, 2003. 581 s. ISBN: 80-247-0254-1.
Teaching methods
lectures, class discussion, project
Assessment methods
Development of case studies as assignments in the range of 3 to 4 pages. Case study will be defend during the examination.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
The course is taught annually.
Information on the extent and intensity of the course: 8 hodin.
The course is also listed under the following terms Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/ped/autumn2017/UOPK_0009