JLKDR_3002 Media and Media Communications

Faculty of Education
Spring 2017
Extent and Intensity
0/1/0. 10 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Iva Meitnerová (lecturer)
PhDr. JUDr. Dagmar Sochorová, Ph.D. (lecturer)
Guaranteed by
doc. PhDr. Milena Šubrtová, Ph.D.
Department of Czech Language and Literature – Faculty of Education
Contact Person: Petra Rozbořilová
Supplier department: Department of Czech Language and Literature – Faculty of Education
Prerequisites
The course introduces issues of media and communication via media. The curriculum is based on students’ knowledge of Czech language (its theory and communication practice) and students’ achieved media literacy.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to improve students’ media literacy and critical reflection of media pictures, texts and notices that are produced by mass media, and support their interest in media studies and media education. The course deals with ways of creating media messages, their influence on recipients’ lives and principles of media running. Its aim is to lead students to acquire principles of media communication, develop their ability of an analytical approach to media content and critical distance from it, understand objectives and strategies of selected media content and adopt basic principles of creation of important media content.
Syllabus
  • Media communication. Power of media. Impact of media on society. Media and entertainment. Reality show, its typology and principles. Media and news reports. Substance of news reports and journalism. Media and marketing. Advertising. Media regulation and autoregulation. Media products and their import. Media users. Effects of media production. Role of media in modern history.
Literature
    required literature
  • POTTER, W. James. Media literacy. Eight edition. Los Angeles: Sage, 2016, xxiii, 546. ISBN 9781483379326. info
  • JIRÁK, Jan and Barbara KÖPPLOVÁ. Masová média. 2., přepracované vydání. Praha: Portál, 2015, 390 stran. ISBN 9788026207436. info
  • STREJČKOVÁ, Dagmar. Mediální komunikace a potřeba rozvíjení mediální gramotnosti (The Media communication and the demand of media literacy developing). BOHEMICA OLOMUCENSIA 2 - PHILOLOGICA JUVENILIA. Olomouc: Univerzita Palackého v Olomouci, 2010, vol. 2, No 2, p. 220-228. ISSN 1803-876X. info
  • MIČIENKA, Marek and Jan JIRÁK. Základy mediální výchovy. Vyd. 1. Praha: Portál, 2007, 295 s. ISBN 9788073673154. info
  • BUCKINGHAM, David. Media education : literacy, learning and contemporary culture. 1st pub. Cambridge: Polity Press, 2003, xii, 219 s. ISBN 0-7456-2830-3. info
  • MCQUAIL, Denis. Úvod do teorie masové komunikace. Translated by Jan Jirák - Marcel Kabát. Vyd. 2. Praha: Portál, 2002, 447 s. ISBN 80-7178-714-0. info
  • BURTON, Graeme and Jan JIRÁK. Úvod do studia médií. 1. vyd. Brno: Barrister & Principal, 2001, 391 s. ISBN 8085947676. info
    recommended literature
  • STREJČKOVÁ, Dagmar. Pojetí mediální výchovy ve výuce českého jazyka a literatury (The Concept of the Media Education in the Instruction of the Czech Language and Literature). Usta ad Albim BOHEMICA. Ústí nad Labem, 2012, XII, No 1, p. 138-149. ISSN 1802-825X. info
  • STREJČKOVÁ, Dagmar. Použití médií ve výuce učitelů českého jazyka a literatury (The Use of Media in the Training of Czech Language and Literature Teachers within the Media Education). Media4u Magazine. 2012, roč. 9., No 3, p. 72-77. ISSN 1214-9187. info
Teaching methods
Lecture connected with media illustrations (from films, TV commercials, TV news, computer games etc.).
Assessment methods
Credit requirements: essay on announced topics related to the course content and its defence in discussion.
Language of instruction
Czech
Further Comments
The course is taught each semester.
The course is also listed under the following terms Autumn 2016, Autumn 2017, Spring 2018, Autumn 2018, Spring 2019, Autumn 2019, Spring 2020, autumn 2020, Spring 2021, Autumn 2021, Spring 2022, Autumn 2022, Spring 2023, Autumn 2023, Spring 2024, Autumn 2024, Spring 2025.
  • Enrolment Statistics (Spring 2017, recent)
  • Permalink: https://is.muni.cz/course/ped/spring2017/JLKDR_3002