CJp502 Media education

Faculty of Education
Spring 2018
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. et Mgr. Marek Lollok, Ph.D. (lecturer)
PhDr. JUDr. Dagmar Sochorová, Ph.D. (lecturer)
Guaranteed by
doc. PhDr. Jana Marie Tušková, Ph.D.
Department of Czech Language and Literature – Faculty of Education
Contact Person: Petra Rozbořilová
Supplier department: Department of Czech Language and Literature – Faculty of Education
Timetable of Seminar Groups
CJp502/01: Wed 18:30–20:10 učebna 5, M. Lollok
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The main objective of the course is transfer the knowledges about media to students (especially to future teachers of pupils whose mother tongue is not Czech). This course should develop the skills that will help improve media literacy and critical reflection of media images, texts and messages that are produced by mass media. Another aim of this subject is to encourage the interest in the study of media and gain basic knowledge of the theory of media education. The subject aims to show how the media work, how the media messages are produced and how the media influnce one´s life.
Syllabus
  • 1. Introduction to the media. Literature, explaination of basic concepts. 2. Media education and its application in teaching the Czech language and literature for pupils whose mother tongue is not Czech. 3.-4. Mass media. The influence of media on audience (children and television). 5. Production of media messages. 6. Media and news. Genres of news. 7. Fiction in the media. Journalistic genres. 8.-9. Media and marketing. Media and advertising. 10.-11. Media and entertainment. Reality show as influential genre of television entertainment. 12. Regulation and self-regulation of the media.
Literature
    recommended literature
  • MIČIENKA, Marek and Jan JIRÁK. Základy mediální výchovy. Vyd. 1. Praha: Portál, 2007, 295 s. ISBN 9788073673154. info
  • BURTON, Graeme and Jan JIRÁK. Úvod do studia médií. 1. vyd. Brno: Barrister & Principal, 2001, 391 s. ISBN 80-85947-67-6. info
    not specified
  • BÍNA, Daniel a kol. Výchova k mediální gramotnosti. České Budějovice: Jihočeská univerzita v Českých Budějovicích, 2005. 105 s. ISBN 80-7040-844-8.
  • BUCKINGHAM, David. Media Education: Literacy, Learning and Contemporary Culture. Cambridge: Polity Press, 2003. 232 s. ISBN 9780745628295.
  • STREJČKOVÁ, Dagmar. Mediální komunikace a potřeba rozvíjení mediální gramotnosti. BOHEMICA OLOMUCENSIA 2 – PHILOLOGICA JUVENILIA, 2010, roč. 2, č. 2, s. 220–228. ISSN 1803-876X. STREJČKOVÁ, Dagmar. Pojetí mediální výchovy ve výuce českého jazyka a liter
  • POTTER, James W. Media Literacy. Thousand Oaks, California: SAGE Publications, 2005. 467 s. ISBN 9781412909891.
  • KROČA, David. Základy mediální výchovy. Komenský, 2008–2009, roč. 133, č. 5, s. 36. ISSN 0323-0449.
  • STREJČKOVÁ, Dagmar. Aspekty realizace mediální výchovy ve výuce učitelů českého jazyka a literatury (Aspects of Realization of Media Education in the Instruction of Czech Language and Literature Teachers). In Poláchová Vašťatková, J., Bačíková, A. (eds.). Aktuální problémy pedagogiky ve výzkumech studentů doktorských studijních programů IX. 1st ed. Olomouc: Societas Scientiarum Olomucensis II, 2012, p. 35-46. ISBN 978-80-87533-03-1. info
  • STREJČKOVÁ, Dagmar. Používané didaktické metody při implementaci mediální výchovy do výuky českého jazyka a literatury (The Educational Methods in the Training of Czech Language and Literature Teachers within the Media Education). In Šmejkalová, M. (ed.). Nové trendy v didaktice českého jazyka. Sborník příspěvků z Odborného semináře s mezinárodní účastí a pracovní dílny 9. září 2011. 1st ed. Praha: Nakladatelství Karolinum, 2012, p. 27-38. ISBN 978-80-7290-603-1. info
  • JIRÁK, Jan and Barbara KÖPPLOVÁ. Masová média. Vyd. 1. Praha: Portál, 2009, 413 s. ISBN 9788073674663. info
  • MCQUAIL, Denis. Úvod do teorie masové komunikace. Translated by Hana Antonínová. Čtvrté, rozšířené a p. Praha: Portál, 2009, 639 stran. ISBN 9788073675745. info
Teaching methods
Type of teaching: seminar. Lecture parts, discussion, comments of specialized literature given to reading.
Assessment methods
Preparing one unit of teaching media education at the primary school and its presentation at the seminar. Elaboration of essay on a pre-listed by topics from the field of media studies (the criteria for recognition of the work will be published in the organizational instructions on the Internet and discussed at a seminar), its delivery on time.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.

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