OVp036 Mass Media and Communication

Faculty of Education
Spring 2020
Extent and Intensity
0/2/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Barbora Vacková, Ph.D. (lecturer)
Guaranteed by
Mgr. Barbora Vacková, Ph.D.
Department of Civics – Faculty of Education
Contact Person: Jitka Autratová
Supplier department: Department of Civics – Faculty of Education
Timetable of Seminar Groups
OVp036/01: Thu 8:00–9:50 učebna 36, B. Vacková
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 0/25, only registered: 0/25, only registered with preference (fields directly associated with the programme): 0/25
fields of study / plans the course is directly associated with
Course objectives
Thanks to the completion of the course students understand the importance of media education for pupils of primary and secondary schools. The course is focused on the practical application of theoretical knowledge in the field of mass media for teaching media education in primary schools and secondary subject in the context of civic education, basic social sciences and other subjects.
Learning outcomes
After completing the course the student should be able to describe the basic types of media, to orientate in the ownership structure of the media on the Czech market and to understand the principles of media content creation. In addition, he should be able to critically analyze the content of the media and evaluate its relation to social reality.
Syllabus
  • In the context of the subject is given to issues based on Framework training programs for primary school and secondary-critical perception of media communication, the interpretation of the relationship of media and reality, the construction of media communication, perception of the author of the communication media, the media and influence in society. Lessons: - What is media and what is communication - Character system and meaning formation - Media in society, media and society - Media history - Audience and impact of communication - Media contents and their creation - The geopolitical context of news content: orientalism and distant others - Media and popular culture - New media and what is it?
Literature
  • MCQUAIL, Denis. Úvod do teorie masové komunikace. Translated by Hana Antonínová. Čtvrté, rozšířené a p. Praha: Portál, 2009, 639 stran. ISBN 9788073675745. info
Teaching methods
Homework, seminar discussions, one active presentation (current event)
Assessment methods
Students get credits for continuous work in a seminar, seminar presentation and a seminar preparation according to the current syllable. The syllable is available before the beginning of the semester in the organizational materials of the course in IS MU. Participation in the seminars is compulsory, there are possible two abstentions.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Teacher's information
The course is designed primarily for second-year and third-year students who do not plan for the final exams in the 6th semester of study. Further compulsory course literature: *Micienka, Marek . Rozumět médiím. Metodické příručka, CD ROM. Partners Czech * Kunczik, Michael. Základy masové komunikace. Translated by Štěpánka Kudrnáčová - Milan Šmíd. 1. vyd. Praha : Karolinum, 1995. 307 s. : g. Pozn. ISBN 80-7184-134-. * www.medialnivychova.cz * Burton, Graeme - Jirák, Jan. Úvod do studia médií: More than meets the eye (Orig.). 1. vyd. Brno : Barrister & Principal, 2001. 391 s. ISBN 80-85947-67-6. * Jirák, Jan - Köpplová, Barbara. Média a společnost. Vyd. 1. Praha : Portál, 2003. 207 s. Bibliografie: s. 200-207. ISBN 80-7178-697-7. * www.rvp.cz MCQUAIL, Denis and Sven WINDAHL. Communication models: for the study of mass communications. 2nd ed. London: Longman, 1993. Viii, 229. ISBN
The course is also listed under the following terms Spring 2019, Spring 2021, Spring 2022, Spring 2023, Spring 2024, Spring 2025.
  • Enrolment Statistics (Spring 2020, recent)
  • Permalink: https://is.muni.cz/course/ped/spring2020/OVp036