FDAEM_FAF Economics and Management in Pharmacy

Faculty of Pharmacy
Autumn 2021
Extent and Intensity
1/1/0. 25 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Jiří Dohnal, CSc., MBA (lecturer)
Guaranteed by
doc. Ing. Jiří Dohnal, CSc., MBA
Faculty of Pharmacy
Prerequisites (in Czech)
FAKULTA(FaF)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Learning outcomes of the subject is to deepen students' knowledge especially in the field of strategic business management concept (corporate mission, strategic business units, corporate strategy hierarchies), so that they will be able to critically evaluate the conclusions of specialized consulting firms or to be able to create qualified analyses themselves and implement the conclusions into practice.
Learning outcomes
After completing the course, the student will be able to: - perform a strategic analysis of the selected company and propose an appropriate strategy for its direction, including an economic evaluation of the proposed strategy. - predict the future development of the company's external environment - apply the model of learning organization according to P. M. Senge to the studied organization
Syllabus
  • Economics and Management in Pharmacy
    Emphasis is placed on how to create long-term competitive advantages of the company and how to implement strategies in the field of corporate culture, internal communication and change management. Attention is paid to the analysis of the general business environment, SLEPT external analysis, MAP method, BCG matrix, Porter's five-factors model of the competitive environment, and analysis of the company's internal environment using the 7S method, etc.
    An important part of the training is Senge's Learning organisation model.
    Another part of the subject is focused on the peculiarities of the management of pharmaceutical companies.
Literature
    required literature
  • Peter M. Senge. Pátá disciplína: Teorie a praxe učící se organizace,. 2016. ISBN 978-80-7261-428-8. info
  • Fotr Jiří, Vacík Emil, Souček Ivan, Špaček Miroslav, Hájek Stani. Tvorba strategie a strategické plánování. Grada, 2012. ISBN 978-80-247-3985-4. info
    recommended literature
  • Roman Zuzák. Strategické řízení podniku. Grada, 2011. ISBN 978-80-247-4008-9. info
  • Michael E. Porter, Elizabeth Olmsted Teisberg. Redefining Health Care: Creating Value-based Competition on Results. Harvard Business Press, 2006. info
    not specified
  • Peter M Senge. The Art & Practice of the Learning Organization. New York, 2006. ISBN 10 0385517254. info
Teaching methods
Dialogic (discussion, interview, brainstorming)
Methods of working with text (textbook, book).
Assessment methods
Oral exam
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is taught each semester.
Teacher's information
Teaching takes place through personal consultations and other educational activities recommended by the guarantor of the subject.
Activity Difficulty [h]
Domácí příprava na výuku 25
Summary 25
The course is also listed under the following terms Spring 2020, Autumn 2020, Spring 2021, Spring 2022, Autumn 2022, Spring 2023, Autumn 2023, Spring 2024, Autumn 2024, Spring 2025.
  • Enrolment Statistics (Autumn 2021, recent)
  • Permalink: https://is.muni.cz/course/pharm/autumn2021/FDAEM_FAF