FaF:FDAEM_FAF Economics and Management in Ph - Course Information

FDAEM_FAF Economics and Management in Pharmacy

Extent and Intensity

1/1/0. 25 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Ing. Jiří Dohnal, CSc., MBA (lecturer)

Guaranteed by

doc. Ing. Jiří Dohnal, CSc., MBA
Faculty of Pharmacy

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Safety and Quality of Drugs (programme FaF, D-BKL) (2)

Course objectives

Learning outcomes of the subject is to deepen students' knowledge especially in the field of strategic business management concept (corporate mission, strategic business units, corporate strategy hierarchies), so that they will be able to critically evaluate the conclusions of specialized consulting firms or to be able to create qualified analyses themselves and implement the conclusions into practice.

Syllabus

• Economics and Management in Pharmacy
  Emphasis is placed on how to create long-term competitive advantages of the company and how to implement strategies in the field of corporate culture, internal communication and change management. Attention is paid to the analysis of the general business environment, SLEPT external analysis, MAP method, BCG matrix, Porter's five-factors model of the competitive environment, and analysis of the company's internal environment using the 7S method, etc.
  An important part of the training is Senge's Learning organisation model.
  Another part of the subject is focused on the peculiarities of the management of pharmaceutical companies.
  

Literature

required literature
• Peter M. Senge. Pátá disciplína: Teorie a praxe učící se organizace,. 2016. ISBN 978-80-7261-428-8. info
• Fotr Jiří, Vacík Emil, Souček Ivan, Špaček Miroslav, Hájek Stani. Tvorba strategie a strategické plánování. Grada, 2012. ISBN 978-80-247-3985-4. info

recommended literature
• Roman Zuzák. Strategické řízení podniku. Grada, 2011. ISBN 978-80-247-4008-9. info
• Michael E. Porter, Elizabeth Olmsted Teisberg. Redefining Health Care: Creating Value-based Competition on Results. Harvard Business Press, 2006. info

not specified
• Peter M Senge. The Art & Practice of the Learning Organization. New York, 2006. ISBN 10 0385517254. info

Teaching methods (in Czech)

Dialogická (diskuze, rozhovor, brainstorming)
Metody práce s textem (učebnicí, knihou)

Assessment methods (in Czech)

Ústní zkouška

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

Teaching takes place through personal consultations and other educational activities recommended by the guarantor of the subject.

Activity	Difficulty [h]
Domácí příprava na výuku	25
Summary	25

• Enrolment Statistics (Spring 2020, recent)
  
• Permalink: https://is.muni.cz/course/pharm/spring2020/FDAEM_FAF