AJ22073 Language of Advertising

Faculty of Arts
Spring 2010
Extent and Intensity
0/2/0. 2 credit(s) (plus 3 credits for an exam). Recommended Type of Completion: zk (examination). Other types of completion: z (credit).
Teacher(s)
prof. PhDr. Ludmila Urbanová, CSc. (lecturer)
Guaranteed by
Jeffrey Alan Vanderziel, B.A.
Department of English and American Studies – Faculty of Arts
Contact Person: Tomáš Hanzálek
Timetable
Mon 11:40–13:15 G22
Prerequisites
Knowledge of pragmatics and sociolinguistics, application of theoretical knowledge in discourse analysis of the given genre
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20
fields of study / plans the course is directly associated with
there are 12 fields of study the course is directly associated with, display
Course objectives
The course provides information about the role of language in advertising and the symbiosis of aspects influencing the process of advertising (psychological, legal, ethical, economic etc.). The aim of the course is contextual approach to language study as the central issue in the analysis of different types of advertisements. The aim of the course is to show differences and similarities between English and Czech ways of advertising. Literature: Thomas, J., Meaning in Interaction. Longman 1995.
Syllabus
  • The study of specific discourse genres is not complete without a thorough anylysis of the language of advertising, which in contemporary linguistics represents a preferred field of investigation, mainly in diploma and dissertation topics. Advertising in different channels of communication (spoken on TV and on the radio, printed in newspapers, magazines and leaflets) is the area of interest which is closely linked with the conative function of language and persuasive strategies.
Literature
  • THOMAS, Jenny. Meaning in interaction : an introduction to pragmatics. Harlow: Longman, 1995, xii, 224. ISBN 0582291518. info
Teaching methods
classroom discussions and presentations, essays at the end of the term
Assessment methods
Seminar assessment: presentations during the term (30%) essay (5- 7 pages) at the end of the term (70%)
Language of instruction
English
Further Comments
The course is taught once in two years.
The course is also listed under the following terms Autumn 1999, Autumn 2000, Autumn 2002, Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2008, Spring 2011, Autumn 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2017, Spring 2018, Autumn 2019.
  • Enrolment Statistics (Spring 2010, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2010/AJ22073