VIKBA28 Introduction to Media studies

Faculty of Arts
Spring 2016
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Mgr. Vít Kouřil (lecturer)
Guaranteed by
PhDr. Petr Škyřík, Ph.D.
Division of Information and Library Studies – Department of Czech Literature – Faculty of Arts
Contact Person: Mgr. Sabina Kubisová
Supplier department: Division of Information and Library Studies – Department of Czech Literature – Faculty of Arts
Timetable
Fri 14:10–15:45 zruseno C21
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
At the end of this course, students will be able to: understand basic theories of mass communication;
describe the key developments in media history;
explain the structure and dynamics of the media and cultural industries;
critically analyze and interpret media messages;
formulate a reasoned argument for the public interest in media communication;
Syllabus
  • Media and communication studies.
  • Media effects.
  • Theories of media communication.
  • The power of the media.
  • Media systems in society.
  • Media history in the Czech republic and the world.
  • Media ownership and economics.
  • Book industry.
  • Media organizations.
  • Print media.
  • Electronic media.
  • New media.
Literature
  • Reifová, Irena a kol. Slovník mediální komunikace. 1. vyd. Praha: Portál, 2004. 328 s. ISBN 80-7178-926-7
  • JAKUBOWICZ, Karol. Nová ekologie médií : konvergence a mediamorfóza. Translated by Svatava Navrátilová. Zlín: Radim Bačuvčík - VeRBuM, 2013, 334 stran. ISBN 9788087500385. info
  • JIRÁK, Jan and Barbara KÖPPLOVÁ. Masová média. Vyd. 1. Praha: Portál, 2009, 413 s. ISBN 9788073674663. info
  • PROKOP, Dieter. Boj o média : dějiny nového kritického myšlení o médiích. Translated by Barbara Köpplová - Monika Loderová. 1. čes. vyd. Praha: Karolinum, 2005, 409 s. ISBN 8024606186. info
  • BURTON, Graeme and Jan JIRÁK. Úvod do studia médií. 1. vyd. Brno: Barrister & Principal, 2001, 391 s. ISBN 80-85947-67-6. info
  • MCQUAIL, Denis. Úvod do teorie masové komunikace. Translated by Jan Jirák - Marcel Kabát. Vyd. 1. Praha: Portál, 1999, 447 s. ISBN 80-7178-200-9. info
Teaching methods
Lectures (two hours per week); within the lectures a combination of teacher-led activities and class discussions will be employed; Also week-by-week reading is recommended.
Assessment methods
Requests to undergo: Written examination evaluated according reached score. Examination demonstrates degree of insight into the concepts and familiarity with the recommended literature.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2005, Spring 2006, Spring 2007, Spring 2008, Spring 2009, Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2017, Spring 2018, Spring 2019, Spring 2020.
  • Enrolment Statistics (Spring 2016, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2016/VIKBA28