RJs115 Tourism Marketing

Faculty of Arts
Spring 2021
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
prof. PhDr. Josef Dohnal, CSc. (lecturer)
Guaranteed by
doc. PhDr. Jiří Gazda, CSc.
Department of Slavonic Studies – Faculty of Arts
Contact Person: doc. PhDr. Jiří Gazda, CSc.
Supplier department: Department of Slavonic Studies – Faculty of Arts
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
In this course students acquire the necessary knowledge and skills in the field of tourism marketing. At the end of the semester students should be familiar with some problems of this science , multidisciplinary context of tourism and also the basics of marketing. Students will make deductions based on acquired knowledge of external and internal environment, marketing strategy, marketing objectives, marketing mix and marked segmentation.
Syllabus
  • • Tourism, its typology , geography and historical development
  • • The economic importance of tourism and its policy
  • • Tourism management
  • • Tourism marketing
  • • Marketing Analysis
  • • Marketing Strategy
  • • Market Segmentation
  • • Marketing mix
  • • Destination marketing (Czech Republic, Russia , Poland)
Literature
  • VYSTOUPIL, Jiří, Martin ŠAUER, Andrea HOLEŠINSKÁ and Petra METELKOVÁ. Marketing cestovního ruchu (Tourism Marketing). 2007th ed. Brno: Masarykova univerzita, Ekonomicko-správní fakulta, 2007, 134 pp. ISBN 978-80-210-4240-7. info
  • HALL, C. Michael and Stephen PAGE. The geography of tourism and recreation : environment, place and space. 3rd ed. London: Routledge, 2006, xxi, 427. ISBN 0415335612. info
  • KIRÁĽOVÁ, Alžbeta. Marketing : destinace cestovního ruchu. Vyd. 1. Praha: Ekopress, 2003, 173 s. ISBN 8086119564. info
  • PÁSKOVÁ, Martina and Josef ZELENKA. Výkladový slovník cestovního ruchu. [Praha]: Ministerstvo pro místní rozvoj, 2002, 448 s. info
  • MALÁ, Vlasta. Základy cestovního ruchu. Vyd. 1. V Praze: Vysoká škola ekonomická v Praze, 2002, 97 s. ISBN 8024504391. info
  • MORRISON, Alastair M. Marketing pohostinství a cestovního ruchu. Translated by Dana Slámová. 1. vyd. Praha: Victoria Publishing, 1995, 523 s. ISBN 80-85605-90-2. info
Teaching methods
Lectures, presentations and group project.
Assessment methods
80% attendance
Examination Requirements: Project ( 40%), mid-term test of knowledge (20% ) and final written exam (40 %)
Rating : A: 100-93; B: 92-85; C: 84-77; D: 76-69; E: 68-60; F: 59-0
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is taught: every other week.
The course is also listed under the following terms Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018, Spring 2019, Spring 2020.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/phil/spring2021/RJs115