FF:MVK_30 Book culture - Course Information
MVK_30 Book culture and practice
Faculty of ArtsSpring 2022
- Extent and Intensity
- 1/1/0. 3 credit(s). Type of Completion: k (colloquium).
- Teacher(s)
- Mgr. BcA. Anna Štičková (lecturer)
doc. Ing. František Svoboda, Ph.D. (lecturer) - Guaranteed by
- doc. Ing. František Svoboda, Ph.D.
Department of Musicology – Faculty of Arts
Supplier department: Department of Musicology – Faculty of Arts - Timetable
- each odd Thursday 10:00–11:40 N41
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Culture Management (programme FF, N-MNGK_) (4)
- Course objectives
- The aim of the course is to introduce students to this segment of culture - book market - and show them how art and professional literature become a commodity - an economic good - which, however, retains its specifics.
- Learning outcomes
- After completing the course, the student will be able to:
- describe the current situation and structure of the Czech book market in a historical context
- Describe and analyze the process of book creation, financing, marketing and distribution
- describe the current form of operation of the publishing house operation practically and use the acquired knowledge in practice - Syllabus
- 1) Sniff at the book or How the book is created, what it needs and who will do it
- 2) Current situation on the Czech book market
- 3) How to pay for the creation of the book or the financial context of the publishing house
- 4) Book marketing
- 5) Sales channels
- 6) Discussion
- Literature
- required literature
- HAWTHORNE, Susan. Bibliodiverzita : manifest nezávislé nakladatelky. Translated by Sylva Ficová. První české vydání. Praha: Wo-men, 2018, 94 stran. ISBN 9788090523999. info
- Aktuální zpráva o českém knižním trhu SČKN
- PISTORIUS, Vladimír. Jak se dělá kniha : příručka pro nakladatele. 3., dopl. a přeprac. vyd. Příbram: Pistorius & Olšanská, 2011, 280 s. ISBN 9788087053508. info
- recommended literature
- TRÁVNÍČEK, Jiří. Překnížkováno : co čteme a kupujeme (2013). 1. vyd. Brno: Ve spolupráci s Národní knihovnou České republiky vydal Host, 2014, 190 s. ISBN 9788070506370. info
- Knihy a jejich lidé : čtenářské životopisy. Edited by Jiří Trávníček. První vydání. Brno: Host, 2013, 534 stran. ISBN 9788072949670. info
- CIKÁNEK, Martin, Eva ŽÁKOVÁ, Eva LEHEČKOVÁ, Zora JAUROVÁ and Pavel BEDNÁŘ. Kreativní průmysly : příležitost pro novou ekonomiku II. Nové, rozšířené a revid. V Praze: Institut umění, 2013, 165 stran. ISBN 9788070082744. info
- Teaching methods
- lectures, class discussion, homework
- Assessment methods
- Essay, colloqium
- Language of instruction
- Czech
- Further Comments
- Study Materials
The course is taught annually.
- Enrolment Statistics (Spring 2022, recent)
- Permalink: https://is.muni.cz/course/phil/spring2022/MVK_30