DESB23 Qualitative research for service design

Faculty of Arts
Spring 2025
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: k (colloquium).
Synchronous online teaching
Teacher(s)
Mgr. Josef Kocurek (lecturer)
Mgr. Tereza Kosnarová Venerová (lecturer)
PhDr. Ladislava Zbiejczuk Suchá, Ph.D. (lecturer)
Mgr. Simona Kramosilová (seminar tutor)
Guaranteed by
PhDr. Ladislava Zbiejczuk Suchá, Ph.D.
Department of Information and Library Studies – Faculty of Arts
Contact Person: Mgr. Alice Lukavská
Supplier department: Department of Information and Library Studies – Faculty of Arts
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to teach students to prepare, conduct, evaluate qualitative research with an emphasis on in-depth interviews and present research findings to the team.
Learning outcomes
Upon completion of the course, the learner will: - be able to plan qualitative research in the context of the design process - will be able to conduct research (interviewing the respondent, leading a research focus group, etc.), - know the basics of evaluating and documenting qualitative research, especially in the context of atomic research and continous discovery - know the tools for research and analysis of qualitative data in UX research (Dovetail, Lookback, etc.)
Syllabus
  • 1. Introduction to qualitative research
  • 2. In-depth and semi-structured interviews
  • 3. Recruitment
  • 4. Research questions
  • 5. Scenario preparation
  • 6. Field research
  • 7. Qualitative data analysis
  • 8. Presentation of research findings
  • 9. Retrospective
Teaching methods
Lectures, presentations by experts from practice, performance of continuous tasks and exercises
Assessment methods
Presentation of the final research report
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: in blocks.
The course is also listed under the following terms Spring 2023, Spring 2024.
  • Enrolment Statistics (Spring 2025, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2025/DESB23