KHMAR Marketing

Faculty of Economics and Administration
Autumn 2005
Extent and Intensity
0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Klára Kašparová, Ph.D. (lecturer)
Guaranteed by
prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Timetable
Sat 15. 10. 8:30–11:50 P102, Sat 12. 11. 8:30–11:50 P102
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
This course is a continuation of lectures in economics, sociology, psychology, informatics, business economy and is also linked with management. Besides the historical development of marketing it deals with the principal concepts, main principles and tools of marketing management. It includes the analysis of market opportunities, marketing research, segmentation, drawing up the marketing mix. Special attention is paid to the issues of consumer behaviour and decision-making and global marketing. Examination: written.
Literature
  • Marketing, management :analýza, plánování, realizace a kontrola. Edited by Philip Kotler - Václav Dolanský. 3. dopl. a uprav. vyd. Praha: Victoria Publishing, 1997, 789 s. ISBN 80-85605-08-2. info
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is taught annually.
The course is also listed under the following terms Autumn 2001, Autumn 2002, Autumn 2003, Autumn 2004, Autumn 2006, Autumn 2007, Autumn 2008.
  • Enrolment Statistics (Autumn 2005, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2005/KHMAR