DXH_MET1 Metodologie 1

Ekonomicko-správní fakulta
podzim 2019
Rozsah
24/0/0. 6 kr. Doporučované ukončení: zk. Jiná možná ukončení: z.
Vyučující
Mgr. Hynek Cígler, Ph.D. (přednášející)
doc. Mgr. Stanislav Ježek, Ph.D. (přednášející)
Mgr. Jan Širůček, Ph.D. (přednášející)
Garance
Mgr. Jan Širůček, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Mgr. Lucie Přikrylová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Rozvrh
Út 17. 9. 14:00–15:30 S307, Út 24. 9. 14:00–15:30 S307, Út 1. 10. 14:00–15:30 S307, Út 8. 10. 14:00–15:30 S307, Út 22. 10. 14:00–15:30 S307, Út 29. 10. 14:00–15:30 S307, Út 5. 11. 14:00–15:30 S307, Út 12. 11. 14:00–15:30 S307, Út 19. 11. 14:00–15:30 S307, Út 26. 11. 14:00–15:30 S307, Út 3. 12. 14:00–15:30 S307, Út 10. 12. 14:00–15:30 S307
Předpoklady
This is an introductory course and has no specific prerequisites. Students are expected to be able to read and write in English in the area of their dissertation.
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
předmět má 21 mateřských oborů, zobrazit
Cíle předmětu
The course provides an introduction to understanding and doing empirical research with people as the primary source of data in business context. It aims to provide a common working foundation to graduates of various fields which substantially differ in the their research methods curriculum. The course explicitly does not cover econometric research.
The aim of the course is to introduce students to the basic components of research planning and execution including:
- awareness of the advantages of the scientific method and of the range of research types/traditions,
- ethical issues in research,
- specifying the purpose and focus of a research project, the research question,
- building the theoretical framework based on a critical literature review,
- formulation of hypotheses,
- selecting and specifying an appropriate research design including experimental and correlational designs,
- selecting/developing valid and reliable methods of data collection including interviews, surveys, observations, and psychometric scales,
- sampling,
- elements of quantitative and qualitative data processing and analysis, and
- reporting research.
Výstupy z učení
At the and of the course students will have a realistic knowledge of all the basic components of empirical research with people in the business context. They will be able to write a successful simple research proposal, carry out a study based on the proposal, analyse and write up the results. As a consequence they will be more competent research consumers and critical peers.
Osnova
  • 1. Introduction - role and purpose of research in business and society, the scientific method, types of research, problem statement. Overview of the research process.
  • 2. Research question - refining problem to research question (and hypotheses) through theoretical framework based on critical literature review, pilots, secondary data. Concepts and variables.
  • 3. Common research designs.
  • 4. Data collection - interviewing and surveys
  • 5. Data collection - observation and psychometric scales
  • 6. Sampling and sample weighting
  • 7. Qualitative data analysis.
  • 8. Quantitative data analysis.
  • 9. Writing research reports and proposals
Literatura
  • FIELD, Andy P. Discovering statistics using IBM SPSS statistics. 5th edition. Los Angeles: Sage, 2018, xxix, 1070. ISBN 9781526419521. info
  • EASTERBY-SMITH, Mark, Richard THORPE, Paul JACKSON a Lena J. JASPERSEN. Management & business research. 6th edition. Los Angeles: Sage, 2018, xxi, 440. ISBN 9781526424808. info
  • BRYMAN, Alan a Emma BELL. Business research methods. Fourth edition. Oxford: Oxford University Press, 2015, xxxvi, 778. ISBN 9780199668649. info
  • SEKARAN, Uma a Johan Roger Gisbert BOUGIE. Research methods for business : a skill building approach. 6th ed. Chichester: Wiley, 2013, xxi, 423. ISBN 9781119942252. info
  • COOPER, Donald R. a Pamela S. SCHINDLER. Business research methods. 8th ed. Boston: McGraw-Hill, 2003, xix, 857. ISBN 0072498706. info
Metody hodnocení
To pass the course students must submit a research proposal related to their dissertation topic and pass a written exam. The research proposal will be evaluated on a scale accepted-not accepted with the possibility to resubmit a corrected version. The written exam will consist of short open-ended questions and multiple-choice questions. The grading scale will be the following >=90% A, 89-83% B, 82 - 75% C, 74 - 68% D, 67 - 60 % E, less than 60% F. The final test has 20 questions, which implies the following cutpoints for individual grades: >=18, 17, 15, 13, 12.
Navazující předměty
Další komentáře
Studijní materiály
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je vyučován každoročně.
Předmět je zařazen také v obdobích podzim 2018, podzim 2020, podzim 2021, podzim 2022, podzim 2023, podzim 2024.