DXH_MET1 Metodologie 1

Ekonomicko-správní fakulta
podzim 2020
Rozsah
24/0/0. 6 kr. Ukončení: zk.
Vyučující
Mgr. Hynek Cígler, Ph.D. (přednášející)
doc. Mgr. Stanislav Ježek, Ph.D. (přednášející)
Garance
Mgr. Jan Širůček, Ph.D.
Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Kontaktní osoba: Mgr. Lucie Přikrylová
Dodavatelské pracoviště: Katedra podnikové ekonomiky a managementu – Ekonomicko-správní fakulta
Rozvrh
Út 6. 10. 14:00–15:30 S307, Út 13. 10. 14:00–15:30 S307, Út 20. 10. 14:00–15:30 S307, Út 27. 10. 14:00–15:30 S307, Út 3. 11. 14:00–15:30 S307, Út 10. 11. 14:00–15:30 S307, Út 24. 11. 14:00–15:30 S307, Út 1. 12. 14:00–15:30 S307, Út 8. 12. 14:00–15:30 S307, Út 15. 12. 14:00–15:30 S307, Út 5. 1. 14:00–15:30 S307
Předpoklady
This is an introductory course and has no specific prerequisites. Students are expected to be able to read and write in English in the area of their dissertation.
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
předmět má 26 mateřských oborů, zobrazit
Cíle předmětu
The course provides an introduction to understanding and doing empirical research with people as the primary source of data in business context. It aims to provide a common working foundation to graduates of various fields which substantially differ in the their research methods curriculum. The course explicitly does not cover econometric research.
The aim of the course is to introduce students to the basic components of research planning and execution including:
- awareness of the advantages of the scientific method and of the range of research types/traditions,
- ethical issues in research,
- specifying the purpose and focus of a research project, the research question,
- building the theoretical framework based on a critical literature review,
- formulation of hypotheses,
- selecting and specifying an appropriate research design including experimental and correlational designs,
- selecting/developing valid and reliable methods of data collection including interviews, surveys, observations, and psychometric scales,
- sampling,
- elements of quantitative and qualitative data processing and analysis, and
- reporting research.
Výstupy z učení
At the and of the course students will have a realistic knowledge of all the basic components of empirical research with people in the business context. They will be able to write a successful simple research proposal, know how to carry out a study based on the proposal, analyse and write up the results. As a consequence they will be more competent research consumers and critical peers.
Osnova
  • 1. Introduction - role and purpose of research in business and society, the scientific method, types of research, problem statement. Overview of the research process.
  • 2. Research question - refining problem to research question (and hypotheses) through theoretical framework based on critical literature review, pilots, secondary data. Concepts and variables.
  • 3. Common research designs.
  • 4. Data collection - interviewing and surveys
  • 5. Data collection - observation and psychometric scales
  • 6. Sampling and sample weighting
  • 7. Qualitative data analysis.
  • 8. Quantitative data analysis.
  • 9. Writing research reports and proposals
Literatura
    povinná literatura
  • SEKARAN, Uma a Johan Roger Gisbert BOUGIE. Research methods for business : a skill building approach. 6th ed. Chichester: Wiley, 2013, xxi, 423. ISBN 9781119942252. info
Výukové metody
Předmět je koncipován jako seminář s velkým podílem práce studujících na vlastních projektech a vzájemné zpětné vazbě. Kontaktní výuka bude probíhat každý týden, s ní bude provázána samostatná práce s literaturou.
Metody hodnocení
To pass the course students must submit a research proposal related to their dissertation topic and pass a written exam. The research proposal will be evaluated on a scale accepted-not accepted with the possibility to resubmit a corrected version. The written exam will consist of short open-ended questions and multiple-choice questions. The grading scale will be the following >=90% A, 89-83% B, 82 - 75% C, 74 - 68% D, 67 - 60 % E, less than 60% F. The final test has 20 questions, which implies the following cutpoints for individual grades: >=18, 17, 15, 13, 12.
Navazující předměty
Další komentáře
Studijní materiály
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je vyučován každoročně.
Předmět je zařazen také v obdobích podzim 2018, podzim 2019, podzim 2021, podzim 2022, podzim 2023, podzim 2024.