MPH_SPOF Corporate Social Responsibility

Faculty of Economics and Administration
Autumn 2024
Extent and Intensity
2/1/0. 5 credit(s). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
doc. Ing. Alena Klapalová, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Alena Klapalová, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Wed 12:00–13:50 P106, except Wed 18. 9., except Wed 6. 11.
  • Timetable of Seminar Groups:
MPH_SPOF/01: Thu 26. 9. 16:00–18:50 P104, Thu 10. 10. 16:00–18:50 P104, Thu 24. 10. 16:00–18:50 P104, Thu 14. 11. 16:00–18:50 P104, A. Klapalová
Prerequisites
(! MPH_COSR Corporate Responsibility ) || (! MPH_COSR Corporate Responsibility )
Although this course has no prerequisite, knowledge of fundamental concepts from marketing and marketing communication is advantageous.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of this course is to develop students’ knowledge and ability in Corporate Social Responsibility and the so-called green issues associated with this responsibility in order to formulate CSR strategy for a given subject and create an action plan. The subject is to some extent interlinked with the course Organizational Ethics and Sustainable Development (taught only in Czech, so this information is relevant only for students in the Czech programme). In the SPOF course, the focus is more on the management and implementation levels of social responsibility.
Learning outcomes
At the end of this course, students should be able to:
- understand the content of corporate social responsibility and its importance for business;
- understand the importance of "green thinking" within CSR management and its impact on the sustainability of society and business
- understand what the responsibility of an individual, organization etc. means and how this is reflected in CSR;
- understand the roles of stakeholders in CSR;
- create CSR strategy based on green and sustainability vision, mission, and business strategy and based on the analyses of the environment and to develop an action plan;
- describe the implementation process of CSR strategy and apply it;
- determine the most appropriate methods to measure the effectiveness of proposed activities with a focus on green issues in relation to profit and social ones;
- select the most suitable CSR standard for a company and evaluate the level of its fulfillment.
Syllabus
  • Overview of topics:
  • - Corporate Social Responsibility (CSR) - basic concepts and historical development;
  • - Responsibility - meaning of the term and types of responsibility relevant to CSR management;
  • Relationship between social responsibility and sustainable development and growth, circular economy and ethics;
  • - Social Entrepreneurship;
  • - A strategic approach to corporate social responsibility - the concept of shared values;
  • - Stakeholder theory and corporate social responsibility;
  • - Standards governing conduct in the field of CSR;
  • - CSR management in the supply chain;
  • - CSR reporting;
  • - The process of implementing CSR into corporate governance;
  • - Performance evaluation and measurement of corporate social responsibility.
Literature
    required literature
  • HASKI-LEVENTHAL, Debbie. Strategic corporate social responsibility : tools & theories for responsible management. Edited by David L. Cooperrider. First edition. Los Angeles: Sage, 2018, xxx, 377. ISBN 9781473998018. info
  • CHANDLER, David. Strategic corporate social responsibility : sustainable value creation. Edition 4. Los Angeles: Sage, 2017, xxxvii, 44. ISBN 9781506310992. info
  • ALEXANDER, Paula. Corporate Social Irresponsibility. 1st edition. Routledge, 2015, 426 pp. ISBN 0-415-72146-6. info
    recommended literature
  • CHAHINE, T. Introduction to Social Entrepreneurship. CRC Press, 2016. ISBN 978-1-4987-1704-5. info
  • WILLIAMS, E. Freya. Green giants : how smart companies turn sustainability into billion-dollar businesses. New York: AMACOM, American Management Association, 2015, ix, 278. ISBN 9780814436134. info
  • WILHELM, Kevin. Making sustainability stick : the blueprint for successful implementation. First edition. Upper Saddle River, New Jersey: Pearson Education, 2015, xi, 292. ISBN 9780134383040. info
  • PULLMAN, Madeleine and Margaret SAUTER. Sustainability delivered : designing socially and environmentally responsible supply chains. First edition. New York: Business expert press, 2012, 165 stran. ISBN 9781606493182. info
Teaching methods
Lectures (only in English), seminars, class discussions, team projects, reading, presentations by professionals.
Assessment methods
Final written test, activity during the seminars - tasks solving and team projects and their presentation.
Any plagiarism in assignments during the semester, and copying, keeping a record of tests or carrying the tests out, using forbidden aids including any communication devices or any other breach of objectivity of the exam is regarded as a failure to meet the obligations of the course and as a serious breach of study regulations. As a consequence, the teacher grades the student with "F" or "N" and the dean is allowed to initiate a disciplinary action, which might lead to the termination of the studies.
There are no specific requirements in this course in the case of a study-abroad trip. It is necessary to study the material in the form of self-study according to the information in the Interactive Curriculum. However, the final exam will be longer and will include the solution of 2 assignments, which will be available in the Interactive Curriculum and which the students who attend the seminars will complete in the seminars.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
General note: Předmět je ekvivalentní k anglicky vyučovanému MPH_COSR. Oba předměty sdílí přednášky v angličtině.
Information on the extent and intensity of the course: 12p+12s (akreditace Kosmetologie FaF).
Information on course enrolment limitations: Minimální počet pro otevření předmětu je 10 zapsaných studentů. / The minimum number of enrolled students to open the course is 10.
Listed among pre-requisites of other courses
The course is also listed under the following terms Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2024/MPH_SPOF