bk522 Marketing

Faculty of Sports Studies
Autumn 2008
Extent and Intensity
16/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Dagmar Kudová, Ph.D. (lecturer)
Ing. Gabriela Stará, Ph.D. (lecturer)
Olga Korvasová (assistant)
Guaranteed by
Ing. Dagmar Kudová, Ph.D.
Timetable of Seminar Groups
bk522/mcr_mar_p: Fri 19. 9. 10:05–12:05 U212, Fri 26. 9. 18:00–20:00 učebna Vinařská, Fri 31. 10. 18:00–20:00 U217, Fri 21. 11. 17:00–19:00 U217, Fri 28. 11. 13:20–15:20 U227
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
This subject marketing includes a basic level of marketing and economical terms. Studends eill know key words such as: marketing - marketing tools, marketing mix: product, price, place, promotion and marketing research. Economical terms: market, supply, demant, economy,budget, GDP, GNP, unemployment, inflation
Syllabus
  • Part I: Economical terms: market, supply, demant, economy,budget, GDP, GNP, unemployment, inflation Part II: marketing - marketing tools, marketing mix: product, price, place, promotion and marketing research.
Literature
  • KOTLER, Philip and Gary ARMSTRONG. Marketing. Translated by Hana Machková. Praha: Grada, 2004, 855 s. ISBN 8024705133. info
  • SEKOT, Aleš and Michal CHARVÁT. Základy marketingu. Vyd. 1. Brno: Paido, 2002, 55 s. ISBN 8073150190. info
  • VYSEKALOVÁ, Jitka, Pavel STRNAD and Jaruše VYDROVÁ. Základy marketingu pro střední odborné školy. 1. vyd. Praha: Fortuna, 1997, 164 s. ISBN 8071684198. info
  • VYSEKALOVÁ, Jitka. Slovník základních pojmů z marketingu a managementu. 1. vyd. Praha: Fortuna, 1997, 47 s. ISBN 8071685046. info
  • KOTLER, Philip. Marketing od A do Z :osmdesát pojmů, které by měl znát každý manažer. Translated by Hana Škapová. Vyd. 1. Praha: Management Press, 2003, 203 s. ISBN 80-7261-082-1. info
Assessment methods
exam: written test
Language of instruction
Czech
Further Comments
Study Materials
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2008/bk522