np2391 Economics and management of professional sports clubs

Faculty of Sports Studies
Autumn 2017
Extent and Intensity
2/1. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Jiří Novotný, CSc. (lecturer)
Guaranteed by
doc. Ing. Jiří Novotný, CSc.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Timetable
Tue 13:00–14:30 C15/207
  • Timetable of Seminar Groups:
np2391/01: Tue 14:40–15:25 C15/207, J. Novotný
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Seznámit studenty se vznikem profesionálního sportovního klubu a profesionalismu; s fungováním a financováním domácího a zahraničního profesionálního sportovního klubu ve sportovních hrách; s posuzováním kvality soutěže a regulačními nástroji; s obecnými a specifickými zákonnými normami; studenti si osvojí znalosti nutné pro pochopení ekonomických principů fungování profesionálního klubu a jeho komunikace ve vztahu k potenciálním partnerům.
Learning outcomes (in Czech)
Na konci tohoto kurzu bude student schopen: porozumět a vysvětlit fungování profesionálního sportovního klubu; posoudit soutěžní vyrovnanost jednotlivých lig; vysvětlit principy oceňování klubů; v rámci týmové práce bude schopen využít získané teoretické poznatky pro řešení konkrétních problémů sportovní praxe; porozumět a vysvětlit definici sportovní akce, financování akce a její význam v regionu
Syllabus
  • The structure of the sports an environment: associations, groups, clubs, national and international leagues etc.,
  • differences between European and North American concepts of professional leagues in team sports games, differences in goals, individual and team sports
  • Closed and open sport competition, used regulatory instruments, performance indicators of clubs and leagues
  • competitive balance leagues as an indicator of the quality of the league
  • professionalisation of the sport and its impact on sports legislation, labor relations, market players, market talented players,
  • players' unions, collective bargaining,
  • the most important tax payments at a sports club in the Czech Republic, Europe and USA
  • financing: public sector - state, local government, EU, private sector - investoři, sponsorships, business,
  • Four models of financing according Andreffa, contributions from sport federations,
  • TV Rights: individual and collective sales, cost structure and revenue, compared with other countries,
  • Valuation of sports club
  • sports fan as a specific client, clubs care about the fans and their cultivation, spectator violence
Literature
    recommended literature
  • NOVOTNÝ, J a kol. Ekonomika sportu – vybrané kapitoly. Vysoká škola ekonomická v Praze, fakulta podnikohospodářská.: Praha 2009. ISBN 978-80-245-1521-2
  • NOVOTNÝ, J. Ekonomika sportu – vybrané kapitoly II. Vysoká škola ekonomická v Praze, fakulta podnikohospodářská.: Praha 2010. ISBN 978-80-245-1701-8
Teaching methods
lectures, individual home study,small group class discussion, presentations by professionals in the sectors, reading,discussions, educational films
Assessment methods
two written tests, min. 40 % correct answers in each test, oral exam 60 %; proportion of tests on the final rating of 40 %; for the successful completion must be to reach at least 60% of a possible 100 percent
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Spring 2016, Autumn 2016, Autumn 2018, Autumn 2019.
  • Enrolment Statistics (Autumn 2017, recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2017/np2391