ZUR589c Visual Messages and the Media

Fakulta sociálních studií
jaro 2013
Rozsah
1/1. 8 kr. Ukončení: zk.
Vyučující
Tae-Sik Kim, Ph.D. (přednášející)
Mgr. Jana Ježková (pomocník)
Garance
prof. PhDr. Jiří Pavelka, CSc.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
St 12:00–13:30 AVC
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 15 stud.
Momentální stav registrace a zápisu: zapsáno: 0/15, pouze zareg.: 0/15
Mateřské obory/plány
Cíle předmětu
This course examines the cultural meanings of visual messages on various media. Grounded in the understanding of various theories from semiotics and cultural studies, this course looks closely at media practices delivering visual messages firmly based on certain sociocultural contexts. This course also cover wider issues related to visual messages and our everyday lives. By reading a variety of research articles assigned in the course and participating in class discussions, students learn to develop their own research projects focusing on visual communication and cultural understandings. • Comprehend the cultural meanings of visual messages • Understand the role of the media in distributing visual messages • Review and analyze a variety of research articles on visual communication • Find important themes and methods of semiotics • Lead insightful discussions
Osnova
  • Week 1. Introduction to the course
  • Week 2. Semiotics Theories: Saussure, Peirce, Barthes, and more
  • Week 3. Semiotics and Culture: Geertz and Bourdieu
  • Week 4. Visual Messages and Traditional Media
  • Week 5. Visual Messages and TV
  • Week 6. Visual Messages and Advertisement: Promotion and Deception
  • Week 7. Reading Week
  • Week 8. Visual Analysis Practice (Group Presentations)
  • Week 9. Visual Messages and the Internet (Research Paper Consultation Due)
  • Week 10. Images of Spaces: Cities as Visual Media
  • Week 11. Images of People: Cross-cultural Images
  • Week 12. Visual Message Student Conference 1
  • Week 13. Visual Message Student Conference 2
Literatura
  • Barthes, R. (1972). Mythologies. New York: Hill and Wang.
  • ECO, Umberto. A theory of semiotics. 1st Midland book ed. Bloomington: Indiana University Press, 1979, ix, 354. ISBN 0253359554. info
Výukové metody
The format of the course is a combination of brief lectures and controlled discussions of various assigned readings. All students are expected to read all articles assigned and to develop appropriate discussion questions.

Each student is a discussion leader for an assigned week.

Students submit a research paper (topic of student’s choice in consultation with instructor; minimum 14 pages).
Metody hodnocení
 Response Papers with Discussion Questions (30 x 8 = 240)
• Summarize reading articles and provide 2 discussion questions
• Find 1-2 Visual Images that are not covered by articles
• By noon the day before each class with the exception of Week 1, 8, 12 and 13.

 One Discussion Leader (150)
• Summarize articles and Find some related cases

 A group presentation (An analysis of an advertisement) (160)
• A group with 3-4 colleagues
• Choose one or more advertisement(s) (from everywhere, such as TV, Internet, Magazine, etc)
• Submit PPT and Present in Week 8

 Final Paper + Presentation (450): Due- Monday 3. June 2013

Total: 1000
A: 900-1000
B: 800-899
C: 700-799
D: 600-699
E: 500-599
F: -499
Vyučovací jazyk
Angličtina
Informace učitele
Week 2. Semiotics Theories: Saussure, Peirce, Barthes, and more

Barthes, R. (1972). Mythologies. New York: Hill and Wang. Chapter, Myth Today.

Eco, U. (1979). A Theory of semiotics. Bloomington: Indiana University Press. Chapter 0. Introduction.

Week 3. Semiotics and Culture: Geertz and Bourdieu

Geertz, C. (1973). The interpretation of culture. New York: Basic Books. Chapter 1

Swartz, D. (1998). Culture and power: The sociology of Pierre Bourdieu. Chicago: The University of Chicago Press. Chapter 4.

Week 4. Visual Messages and Traditional Media

Eberhardinger, M. J. (2012) "A Semiotic Analysis of Iconicity in Japanese Manner Posters."

Josephson, K. (2011). The Art of Protest and the Year that Changed the World: A Study of the 1968 Student Demonstration Posters in Paris and Mexico City. University of Toronto Art Journal, 4.

Machin, D. (2004). Building the world’s visual language: the increasing global importance of image banks in corporate media. Visual Communication, 3(3), 316-336.

Week 5. Visual Messages and TV

Bucy, E. P., & Grabe, M. E. (2007). Taking television seriously: A sound and image bite analysis of presidential campaign coverage, 1992–2004. Journal of Communication, 57(4), 652-675.

Griffiths, M., & Machin, D. (2003). Television and playground games as part of children's symbolic culture. Social semiotics, 13(2), 147-160.

Ben‐Porath, E. N., & Shaker, L. K. (2010). News images, race, and attribution in the wake of Hurricane Katrina. Journal of Communication, 60(3), 466-490.

Week 6. Visual Messages and Advertisement: Promotion and Deception

Scott, L. M. (1994). Images in advertising: The need for a theory of visual rhetoric. Journal of consumer research, 252-273.

Bianchi, C. (2011). Semiotic approaches to advertising texts and strategies: Narrative, passion, marketing. Semiotica, 2011(183), 243-271.

Week 9. Visual Messages and the Internet

Silva, P. D. D., & Garcia, J. L. (2012). YouTubers as satirists: Humour and remix in online video. E-Journal of Democracy, 4(1), 89-114

Caple, H., & Knox, J. S. (2012). Online news galleries, photojournalism and the photo essay. Visual Communication, 11(2), 207-236.

Hjorth, L. (2007). Snapshots of almost contact: the rise of camera phone practices and a case study in Seoul, Korea. Continuum: Journal of Media & Cultural Studies, 21(2), 227-238.

Week 10. Images of Spaces: Cities as Visual Media

Kim, T. S. (2011). Three faces of Chinese modernity: Nationalism, globalization, and science. Social Semiotics, 21, 683-697.

Cronin, A. M. (2006). Advertising and the metabolism of the city: urban spaces, commodity rhythms. Environment and Planning D: Society and Space, 24(4), 615-632.

Benjamin, W. (1969). Paris: capital of the nineteenth century. Perspecta, 165-172.

Week 11. Ethnicity and Nationality as Visual Media

Nitta, K. (2010). An equivocal space for the protestant ethnic: US popular culture and martial arts fantasia. Social Semiotics, 20(4), 377-392.

Wolbert, B. (2001). The visual production of locality: Turkish family pictures, migration and the creation of virtual neighborhood. Visual Anthropology Review,17(1), 21-35.

Thurlow, C., & Aiello, G. (2007). National pride, global capital: A social semiotic analysis of transnational visual branding in the airline industry. Visual Communication, 6(3), 305-344.



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Předmět je vyučován jednorázově.
Předmět je zařazen také v obdobích jaro 2014, jaro 2015, jaro 2016, jaro 2017, jaro 2018.