FSS:ZUR589c Visual Communication Research - Informace o předmětu

ZUR589c Visual Communication Research

Rozsah

1/1/0. 8 kr. Ukončení: zk.

Vyučující

Tae-Sik Kim, Ph.D. (přednášející)
Mgr. Pavel Sedláček (pomocník)

Garance

Tae-Sik Kim, Ph.D.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií

Rozvrh

St 11:30–13:00 AVC

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 15 stud.
Momentální stav registrace a zápisu: zapsáno: 0/15, pouze zareg.: 0/15

Mateřské obory/plány

• Mediální studia a žurnalistika (program FSS, N-KS)

Cíle předmětu

This course examines the cultural meanings of visual messages on various media. Grounded in the understanding of various theories from semiotics and cultural studies, this course looks closely at media practices delivering visual messages firmly based on certain sociocultural contexts. This course also cover wider issues related to visual messages and our everyday lives. By reading a variety of research articles assigned in the course and participating in class discussions, students learn to develop their own research projects focusing on visual communication and cultural understandings. • Comprehend the cultural meanings of visual messages • Understand the role of the media in distributing visual messages • Review and analyze a variety of research articles on visual communication • Find important themes and methods of semiotics • Lead insightful discussions

Osnova

• Week 1. Introduction to the course
• Week 2. Semiotics Theories: Saussure, Peirce, Barthes, and more
• Week 3. Semiotics and Culture: Geertz and Bourdieu (Response Paper on Week 2, 3 Readings Due: 7. 3. 2017)
• Wek 4. Visual Media as Public Communication
• Week 5. Visual Representation (Response Paper on Week 4, 5 Readings Due: 21. 3. 2017)
• Week 6. Commercialized Visual Images
• Week 7. Visual Ethnography (Methods for Your Final Project)
• Week 8. READING WEEK
• Week 9. Visual Analysis Practice (Group Presentations)
• Week 10. Digital Photography - Interpersonal Media (Response Paper on Week 6, 10 Readings Due: 25. 4. 2017)
• Week 11. Images of Spaces: Cities as Visual Media
• Week 12. On Ethics (Response Paper on Week 11, 12 Readings Due: 9. 5. 2017)
• Week 13. Student Conference

Literatura

• Barthes, R. (1972). Mythologies. New York: Hill and Wang.
• ECO, Umberto. A theory of semiotics. 1st Midland book ed. Bloomington: Indiana University Press, 1979, ix, 354. ISBN 0253359554. info

Výukové metody

The format of the course is a combination of brief lectures and controlled discussions of various assigned readings. All students are expected to read all articles assigned and to develop appropriate discussion questions.

Each student is a discussion leader for an assigned week.

Students submit a research paper (topic of student’s choice in consultation with instructor; minimum 14 pages).

Metody hodnocení

• Attendance: 4 unexcused absences during a semester shall be denied academic credit

• Response Papers (100 x 4 = 400)
• Essay on related topics with 2 discussion questions.
• Submit only 4 response papers
• Due dates are indicated above
• No Late Paper Accepted

• One Discussion Leader (100)
• Summarize articles, Find some related cases, and Develop critical discussion questions
• Warning: If you miss this assignment, you will automatically fail this course.

• A group presentation (An analysis of an advertisement) (200)
• A group with 3-4 colleagues
• Choose one or more advertisement(s) (in everywhere, such as TV, Internet, Magazine, etc), Present your findings, and Submit a 3-4 page statement.
• in Week 9

• Final Paper + Presentation (400): Due- Monday 12. June 2017 (Late Paper – Subtract 5% for each day after the due date)

Total: 1000
A: 900-1000
B: 800-899
C: 700-799
D: 600-699
E: 500-599
F: -499

Vyučovací jazyk

Angličtina

Informace učitele

Week 2. Semiotics Theories: Saussure, Peirce, Barthes, and more

Barthes, R. (1972). Mythologies. New York: Hill and Wang. Chapter, Myth Today.

Eco, U. (1979). A Theory of semiotics. Bloomington: Indiana University Press. Chapter 0. Introduction.


Week 3. Semiotics and Culture: Geertz and Bourdieu

Geertz, C. (1973). The interpretation of culture. New York: Basic Books. Chapter 1

Swartz, D. (1998). Culture and power: The sociology of Pierre Bourdieu. Chicago: The University of Chicago Press. Chapter 4.


Week 4. Visual Media as Public Communication

Eberhardinger, M. J. (2012) "A Semiotic Analysis of Iconicity in Japanese Manner Posters."
Kim, T-S. (2015) Defining the Occupy Movement: Visual Analysis of Facebook Profile Images Posted by Local Occupy Movement Group, Visual Communication Quarterly, 22(3), 174-186


Week 5. Visual Representation

Hall, S. (1997). Representation and the Media. Lecture.
Ben‐Porath, E. N., & Shaker, L. K. (2010). News images, race, and attribution in the wake of Hurricane Katrina. Journal of Communication, 60(3), 466-490.


Week 6. Commercialized Visual Images

Bianchi, C. (2011). Semiotic approaches to advertising texts and strategies: Narrative, passion, marketing. Semiotica, 2011(183), 243-271.
Kara-Jane Lombard (2013) From Subways to Product Labels: The Commercial Incorporation of Hip Hop Graffiti, Visual Communication Quarterly, 20:2, 91-103


Week 7. Visual Ethnography (Methods for Your Final Project)

Susan Keith (2014) Back to the 1990s? Comparing the Discourses of 20th- and 21st-Century Digital Image Ethics Debates, Visual Communication Quarterly, 21:2, 61-7 CHAPTER 1 and 2


Week 10. Digitized Visual Media

Machin, D. (2004). Building the world’s visual language: the increasing global importance of image banks in corporate media. Visual Communication, 3(3), 316-336.
Van House, N. A. (2011). Personal photography, digital technologies and the uses of the visual. Visual Studies, 26(2), 125-134.


Week 11. Images of Spaces: Cities as Visual Media

Kim, T. S. (2011). Three faces of Chinese modernity: Nationalism, globalization, and science. Social Semiotics, 21, 683-697.
Greenberg, Miriam. "Branding Cities A Social History of the Urban Lifestyle Magazine." Urban affairs review 36.2 (2000): 228-263.


Week 12. On Ethics

Susan Keith (2014) Back to the 1990s? Comparing the Discourses of 20th- and 21st-Century Digital Image Ethics Debates, Visual Communication Quarterly, 21:2, 61-7
Awan, I. (2016). Islamophobia on Social Media: A Qualitative Analysis of the Facebook's Walls of Hate. International Journal of Cyber Criminology, 10(1), 1.

Další komentáře

Studijní materiály
Předmět je vyučován jednorázově.

• Statistika zápisu (nejnovější)
  
• Permalink: https://is.muni.cz/predmet/fss/jaro2018/ZUR589c