ZURb1620 Work in the Media Industries

Fakulta sociálních studií
jaro 2022
Rozsah
1/1/0. 3 kr. Ukončení: z.
Vyučující
Mgr. Henry G. Loeser, Ph.D. (přednášející)
Garance
Mgr. Iveta Jansová, Ph.D.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
Pá 13. 5. 8:00–19:40 M117, So 14. 5. 8:00–18:00 Studio 527
Předpoklady
KREDITY_MIN(40)
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 20 stud.
Momentální stav registrace a zápisu: zapsáno: 1/20, pouze zareg.: 0/20
Mateřské obory/plány
předmět má 35 mateřských oborů, zobrazit
Cíle předmětu
This course will help students to develop an awareness of the broader industry and an opportunity to develop a professional digital profile that will enable them to share unique skills and achievements with potential employers. They will be encouraged to think critically and reflectively about the media they use and how media sector businesses research candidates. It will also challenge them to learn the fundamentals of media enterprises to prepare for a career in the media industries.
Výstupy z učení
After completing the course, a student will be able to: - identify and assess their online footprint - understand and create the elements of a professional profile - construct a professional CV with links to their online footprint - understand the fundamentals of the media business and the roles - experience the process of acquiring and holding a job in the media industries
Osnova
  • 1. Introduction – student introductions, overview of course structure, formats, schedule, requirements, readings, monitoring, evaluations,
  • 2. The Digital Footprint - understanding the online world, researching your digital footprint,
  • 3. Online Professional Profile - developing a personal versus professional online profile including an individual website
  • 4. Professional Social Media - skill development for creating and optimizing social media including YouTube, LinkedIn, and Twitter
  • 5. The CV - developing and producing a professional curriculum vitae
  • 6. The Business of Media - macroeconomics, media markets, competition, platforms, formats, content, regulations, intellectual property, distribution, business models, revenue channels
  • 7. The Media Enterprise - ownership, management, administration, technics, marketing, programs, sales
  • 8. Get the Job - professional profile, CV, networking, mentoring, searching, recruiting, applying, interviewing, negotiating, accepting, contracts, rights & responsibilities, best practices, tips & tricks
  • 9. Got the Job - orientation, training, documentation, evaluation, rewarding, punishing, promotion, transfer, termination, networking, collaboration, mentoring, career management, best practices
  • 10. A Look into the Future - new ecosystem, industries, cross-media, platforms, applications, mobile, IoT, gaming, voice, AI, wearables, enterprises, employment, business models (advertising, subscription, enterprise, community)
Literatura
  • LinkedIn Tutorial https://www.youtube.com/watch?v=Ox_ohqsIMAM
  • Making media work: cultures of management in the entertainment industries eBook. English. Published New York: New York University Press, ©2014
  • Foundations of Job Satisfaction in the Media Industries Margaret H. DeFleur March 1, 1992 Research Article https://doi.org/10.1177/107769589204700101
  • Free CV Templates https://zety.com/uk/cv-templates
  • By Hesmondhalgh, David, 1963- eBook. English. Published London; New York: Routledge, 2011
  • M Deuze - Media Industries Journal, 2014 - quod.lib.umich.edu
Výukové metody
lectures, class discussion, group projects, reading
Metody hodnocení
compulsory attendance of seminars (20%)
homework and projects during the seminar (20%)
students will submit their CV with links to their online profile (60%)
Vyučovací jazyk
Angličtina
Další komentáře
Studijní materiály
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.muni.cz/predmet/fss/jaro2022/ZURb1620