MV711K Introduction to Marketing

Faculty of Law
Autumn 2008
Extent and Intensity
1/1. 3 credit(s). Type of Completion: k (colloquium).
Teacher(s)
doc. Ing. Jiří Blažek, CSc. (lecturer)
Bc. Ing. Mojmír Sabolovič, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Jiří Blažek, CSc.
Department of Financial Law and Economics – Faculty of Law
Contact Person: Eva Vinklárková
Timetable
Mon 22. 9. to Fri 19. 12. each odd Wednesday 18:15–19:45 030
  • Timetable of Seminar Groups:
MV711K/01: Mon 29. 9. to Fri 19. 12. each odd Tuesday 16:40–18:10 160, J. Blažek
MV711K/02: Mon 29. 9. to Fri 19. 12. each even Tuesday 16:40–18:10 160, J. Blažek
MV711K/03: Mon 29. 9. to Fri 19. 12. each odd Tuesday 18:15–19:45 160, J. Blažek
MV711K/04: Mon 29. 9. to Fri 19. 12. each even Tuesday 18:15–19:45 160, J. Blažek
MV711K/05: No timetable has been entered into IS.
Prerequisites (in Czech)
! MV711Zk Marketing
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 100 student(s).
Current registration and enrolment status: enrolled: 0/100, only registered: 0/100
fields of study / plans the course is directly associated with
  • Law (programme PrF, M-PPV) (2)
Course objectives
The aim of this lecture is to introduce basic of marketing analysis and utilization marketing approach into management of organization. Accent of this course is to gaining of practical marketing methods, e.g. research of market, SWOT analysis and other.
Syllabus
  • Marketing and market Definition and categorization Marketing philosophy Marketing management of firm Information system Market research Marketing mix Product and product life cycle Price and price strategy Distribution of products Communication International marketing
Literature
  • Marketing, management :analýza, plánování, realizace a kontrola. Edited by Philip Kotler - Václav Dolanský. 3. dopl. a uprav. vyd. Praha: Victoria Publishing, 1997, 789 s. ISBN 80-85605-08-2. info
Assessment methods
Education is realized by lessons and practices. Ending of this lecture is colloquium. Requirement for credit gaining is to have no absence in lectures and elaborate and present an essay. Theme of this essay has to be up to date and practical oriented.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
General note: Výuka probíhá interaktivní metodou s důrazem na individuální plnění zadaných úkolů.
Information on course enrolment limitations: Seminární výuka s maximálním počtem 25 studentů
The course is also listed under the following terms Autumn 2006, Autumn 2007, Autumn 2009, Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Autumn 2018, Autumn 2019, Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2023, Autumn 2024.
  • Enrolment Statistics (Autumn 2008, recent)
  • Permalink: https://is.muni.cz/course/law/autumn2008/MV711K