MV711K Introduction to Marketing

Faculty of Law
Autumn 2024
Extent and Intensity
1/1/0. 3 credit(s). Type of Completion: k (colloquium).
In-person direct teaching
Teacher(s)
JUDr. Johan Schweigl, Ph.D. (lecturer)
doc. Ing. Eva Tomášková, Ph.D. (lecturer)
doc. Ing. Eva Tomášková, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Eva Tomášková, Ph.D.
Department of Financial Law and Economics – Faculty of Law
Contact Person: Zuzana Suchá
Supplier department: Department of Financial Law and Economics – Faculty of Law
Timetable
Mon 23. 9. to Fri 20. 12. each odd Tuesday 12:00–13:40 215
  • Timetable of Seminar Groups:
MV711K/01: Mon 30. 9. to Fri 20. 12. each even Tuesday 12:00–13:40 133, E. Tomášková
Prerequisites (in Czech)
! MV711Zk Marketing
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 25/25, only registered: 5/25
fields of study / plans the course is directly associated with
  • Law (programme PrF, PR_)
  • Law (programme PrF, M-PPV) (2)
Course objectives
The aim of this lecture is to introduce basic of marketing analysis and utilization marketing approach into management of organization. At the end of this course, students should be able to understand of marketing principles and methods, apply market research, create SWOT analysis and other analysis and apply knowledge at establishing law office.
Learning outcomes
In the Introduction to Marketing course, the student will get to know basic marketing terms and marketing tools. They will become familiar with the basics of marketing analysis, with the marketing information system and its use in practice. He will use the acquired knowledge to prepare his own case marketing study.
Syllabus
  • Marketing and market Definition and categorization Marketing philosophy Marketing management of firm Information system Market research Marketing mix Product and product life cycle Price and price strategy Distribution of products Communication International marketing
Literature
    required literature
  • KOTLER, Philip, Kevin Lane KELLER, Mairead BRADY, Malcolm GOODMAN and Torben HANSEN. Marketing management. 4th European edition. Harlow, England: Pearson, 2019, xxxvii, 80. ISBN 9781292248448. info
    recommended literature
  • ŽÁK, Petr. Kreativita a její rozvoj. 2. aktualizované a doplněn. V Brně: Motiv Press, 2017, 342 stran. ISBN 9788087981238. info
  • SOLOMON, Michael R., Greg W. MARSHALL and Elnora W. STUART. Marketing : očima světových marketing manažerů. Vyd. 1. Brno: Computer Press, 2006, vi, 572. ISBN 802511273X. info
Teaching methods
Lectures and practical seminars focused on application of knowledge from the lectures.
Assessment methods
Requirement for credit gaining is to have no absence in lectures and elaborate and present an essay. Theme of this essay has to be up to date and practical oriented.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
General note: Výuka probíhá interaktivní metodou s důrazem na individuální plnění zadaných úkolů.
The course is also listed under the following terms Autumn 2006, Autumn 2007, Autumn 2008, Autumn 2009, Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Autumn 2018, Autumn 2019, Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/law/autumn2024/MV711K