FF:AJ22073 Language of Advertising - Course Information
AJ22073 Language of Advertising
Faculty of ArtsAutumn 2005
- Extent and Intensity
- 0/2/0. 2 credit(s) (plus 2 credits for an exam). Recommended Type of Completion: zk (examination). Other types of completion: z (credit).
- Teacher(s)
- prof. PhDr. Ludmila Urbanová, CSc. (lecturer)
- Guaranteed by
- Jeffrey Alan Vanderziel, B.A.
Department of English and American Studies – Faculty of Arts
Contact Person: doc. Mgr. Tomáš Kačer, Ph.D. - Timetable
- Tue 15:00–16:35 G32
- Prerequisites
- Knowledge of pragmatics and sociolinguistics, application of theoretical knowledge in discourse analysis of the genre
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20, only registered with preference (fields directly associated with the programme): 0/20 - fields of study / plans the course is directly associated with
- there are 6 fields of study the course is directly associated with, display
- Course objectives
- The course explains the role of language in advertising and the symbiosis of aspects influenc-ing the process of advertising (psychological, legal, ethical, economic etc.). Contextual approach to language study is the central issue in the analysis of different types of advertise-ments. Literature: Thomas, J., Meaning in Interaction. Longman 1995.
- Syllabus
- The course explains the role of language in advertising and the symbiosis of aspects influenc-ing the process of advertising (psychological, legal, ethical, economic etc.). Contextual approach to language study is the central issue in the analysis of different types of advertise-ments. Literature: Thomas, J., Meaning in Interaction. Longman 1995.
- Literature
- THOMAS, Jenny. Meaning in interaction : an introduction to pragmatics. Harlow: Longman, 1995, xii, 224. ISBN 0582291518. info
- Language of instruction
- English
- Further Comments
- The course is taught once in two years.
- Enrolment Statistics (Autumn 2005, recent)
- Permalink: https://is.muni.cz/course/phil/autumn2005/AJ22073