SC4MK_MARK Marketing

Faculty of Education
Autumn 2008
Extent and Intensity
0/0/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
prof. PhDr. Aleš Sekot, CSc. (lecturer)
Guaranteed by
doc. PhDr. Jiří Němec, Ph.D.
Department of Social Education – Faculty of Education
Contact Person: Mgr. Kateřina Štěpařová
Prerequisites
!NOWANY( SC4MK_INMK Interculturality , SC4MK_KAZS Kazuistic seminar , SC4MK_ENEV Environmental educ. in Europe )
Individuální studium povinné literatury. Základní orientace v elektronických dokumentech. Písemné zpracování vybraného problému marketingové komunikace.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 0/25, only registered: 0/25
fields of study / plans the course is directly associated with
Course objectives
Social dimensions of social transformation, subject matter of marketing, specific areas of market setting, public opinion versus public relations, aadvertising, management
Syllabus
  • Social dimensions of social transformation, subject matter of marketing, specific areas of market setting, public opinion versus public relations, aadvertising, management
Literature
  • SEKOT, Aleš and Michal CHARVÁT. Základy marketingu (Bases of marketing). Brno: PAIDO, 2002, 55 pp. edice pedagogické literatury. ISBN 80-7315-019-0. info
Assessment methods
Written test on relevant literature
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught each semester.
The course is taught: in blocks.
Information on the extent and intensity of the course: 10 hodin.
Information on course enrolment limitations: Předmět je povinnou součástí profilace Pedagogika volného času
The course is also listed under the following terms Spring 2004, Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2009, Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014.
  • Enrolment Statistics (Autumn 2008, recent)
  • Permalink: https://is.muni.cz/course/ped/autumn2008/SC4MK_MARK