SC4MK_MARK Marketing

Faculty of Education
Autumn 2014
Extent and Intensity
0/0/1.2. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
prof. PhDr. Aleš Sekot, CSc. (lecturer)
Guaranteed by
doc. PhDr. Jiří Němec, Ph.D.
Department of Social Education – Faculty of Education
Contact Person: Mgr. Kateřina Štěpařová
Supplier department: Department of Social Education – Faculty of Education
Timetable
Fri 12. 9. 15:45–19:15 učebna 39, Fri 17. 10. 12:05–15:35 učebna 38, Fri 5. 12. 12:05–15:35 učebna 38, Fri 9. 1. 8:25–10:05 učebna 39
Prerequisites
(! SC4MK_PMV Practise and research in M.E. && ! SC4MK_MRVP Solving methods of troubles )&&!NOWANY( SC4MK_INMK Intercultural Activities , SC4MK_MAPX Management of soc.prevention )
The subject is primary intendede for students of master program of social pedagogic specialisation in combined form.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20
fields of study / plans the course is directly associated with
Course objectives
Social dimensions of social transformation, subject matter of marketing, specific areas of market setting, public opinion versus public relations, aadvertising, management At the end of the course student schould be able to understand the principles of market relations in regional as wall global contects. On successful completion of the course student will be able to in more details to understand contenporary postmodern society.
Syllabus
  • Social dimensions of social transformation, subject matter of marketing, specific areas of market setting, public opinion versus public relations, aadvertising, management
Literature
  • SEKOT, Aleš and Michal CHARVÁT. Základy marketingu (Bases of marketing). Brno: PAIDO, 2002, 55 pp. edice pedagogické literatury. ISBN 80-7315-019-0. info
Teaching methods
Lectures with individually preparation and study hour. Class discussion, presentations of semestral work.
Assessment methods
Written test on relevant literature
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught each semester.
General note: Předmět je součástí profilace Pedagogika volného času.
Information on the extent and intensity of the course: 14 hodin.
Information on course enrolment limitations: Předmět je povinnou součástí profilace Pedagogika volného času
The course is also listed under the following terms Spring 2004, Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2007, Autumn 2008, Autumn 2009, Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2013.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/ped/autumn2014/SC4MK_MARK