ZUR583 Qualitative research in media studies

Faculty of Social Studies
Autumn 2014
Extent and Intensity
1/1. 6 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. et Mgr. Kateřina Kirkosová, Ph.D. (lecturer)
Mgr. Jana Ježková (assistant)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Mon 9:45–11:15 Studio 527
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 15 student(s).
Current registration and enrolment status: enrolled: 0/15, only registered: 0/15
fields of study / plans the course is directly associated with
Course objectives
The main goal of this course is to make students familiar with basic principles and strategies relevant in qualitative research in media studies. The course focuses predominantly on methods of textual analysis, bearing mostly on knowledge and techniques of critical discourse analysis.
Syllabus
  • 1. Introduction
    2. Qualitative and quantitative approach in social studies
    3. Critical discourse analysis: basic terms and concepts
    4.-5- Discourse as social practice: Norman Fairclough's CDA
    6.-7. Sociocognitive approach to discourse: T.A. van Dijk's CDA
    8.-9. Rationality, argumentation and political rhetorics: Ruth Wodak's CDA
    10. Reading week
    11.-12. Multimodal discourse (visual semiotics, discourse analysis)
    13. Etnography and media studies
Literature
    required literature
  • Qualitative discourse analysis in the social sciences. Edited by Ruth Wodak - Michał Krzyżanowski. First published. New York: Palgrave Macmillan, 2008, xi, 216. ISBN 0230019870. info
  • FAIRCLOUGH, Norman. Media discourse. 1st pub. London: Hodder Arnold, 1995, viii, 214. ISBN 0340588896. info
    recommended literature
  • GEE, James Paul. An introduction to discourse analysis: theory and method. New York: Routledge, 2005, 224 pp. ISBN 978-0-415-32861-6. info
  • MILLS, Sara. Discourse. 2nd ed. London: Routledge, 2004, vi, 168. ISBN 0415290147. info
  • Methods of critical discourse analysis. Edited by Ruth Wodak - Michael Meyer. 1st pub. London: SAGE Publications, 2001, viii, 200. ISBN 0761961542. info
  • FAIRCLOUGH, Norman. New Labour, new language? New York: Routledge, 2000, x, 178. ISBN 0415218276. info
  • FAIRCLOUGH, Norman. Discourse and social change. Cambridge, MA: Polity Press, 1992, 259 p. ISBN 9780745612188. info
  • THOMPSON, John B. Ideology and modern culture :critical social theory in the era of mass communication. Cambridge: Polity Press, 1990, viii, 362. ISBN 0-7456-0082-4. info
Teaching methods
Classes are built on combination of lecture part and seminar/discussion part. The main goal is to make students understand both given methodological principles and analytical tools, so they could appropriately use them when analysing media texts.
Assessment methods
Active participation in discussion, homeworks, final analysis.
Language of instruction
Czech
The course is also listed under the following terms Autumn 2012, Autumn 2013, Autumn 2015, Autumn 2016, Autumn 2017, Autumn 2018, Autumn 2019.
  • Enrolment Statistics (Autumn 2014, recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2014/ZUR583