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FSS MSZU13 Media research and analytics
Name in Czech: Mediální výzkum a analytika
master's full-time specialized, language of instruction: Czech Czech
Included in the programme: FSS N-MSZU Media Studies and Journalism

Semester 1

Code Name Guarantor Type of Completion Extent and Intensity Credits Profile Cat. Requirement
FSS:ZURn4101Culture and Media I. Jansovázk 1/1/06 P P
FSS:ZURn4103Social Theories of New Media J. Macekzk 2/0/06 Z P
FSS:ZURn4105History of Media in the Era of Modernity P. Večeřazk 2/0/04 P P
FSS:ZURn4108Descriptive Analysis of Quantitative Data A. Mackováz 1/1/04 P P
FSS:ZURn4110Diploma Thesis Seminar I J. Macekz 0/2/02 P P
FSS:ZURn6301Research Project M. Urbánikováz 1/1/08 P P
30 credits

Semester 2

Code Name Guarantor Type of Completion Extent and Intensity Credits Profile Cat. Requirement
FSS:ZURn4102Media Psychology L. Blinkazk 2/0/04 Z P
FSS:ZURn4104Czech Media System in an International Comparative Perspective M. Urbánikovázk 1/1/04 P P
FSS:ZURn4106Critical Media Theories J. Macekzk 2/0/04 Z P
FSS:ZURn4107Political Economy of Media L. Waschková Císařovázk 1/1/04 P P
FSS:ZURn6302Statistical Analysis L. Dědkovázk 1/1/08 P P
FSS:ZURn6311Survey L. Dědkovázk 1/1/06 - PV
FSS:ZURn6330Qualitative Audience Research I A. Mackovázk 1/1/07 - PV
FSS:ZURn6333Ethnography in Communications Research I. Jansovázk 1/1/06 - PV
FSS:ZURn6338Critical Discourse Analysis and Media K. Kirkosovázk 1/1/04 - PV
47 credits

Semester 3

Code Name Guarantor Type of Completion Extent and Intensity Credits Profile Cat. Requirement
FSS:ZURn4111Diploma Thesis Seminar II J. Macekz 0/2/06 P P
FSS:ZURn6310Quantitative Content Analysis M. Tkaczykz 1/1/06 - PV
FSS:ZURn6312Experimental Study H. Macháčkovázk 1/1/06 - PV
FSS:ZURn6331Qualitative Audience Research II A. Mackováz 0/2/04 - PV
FSS:ZURn6334Methods for Research in Media History P. Večeřaz 1/1/02 - PV
FSS:ZURn6337Focus Groups A. Kluknavskázk 1/1/06 - PV
FSS:ZURn6402Data Analysis Internship J. Macekz 0/0/210 P P
40 credits

Semester 4

Code Name Guarantor Type of Completion Extent and Intensity Credits Profile Cat. Requirement
FSS:ZURn4112Diploma Thesis Seminar III J. Macekz 0/2/012 P P
12 credits

Any semester

Code Name Guarantor Type of Completion Extent and Intensity Credits Profile Cat. Requirement
FSS:ZURb1424Graduate block: journalism through the perspective of practice J. Čuříkk 0/2/02 - PV
FSS:ZURn6201Ethics and Normative Theories of Media J. Motalzk 1/1/04 - PV
FSS:ZURn6202Media Law J. Motalz 1/1/04 - PV
FSS:ZURn6203Media and Cultural Industries J. Jedličkovázk 2/0/06 - PV
FSS:ZURn6211Theory and Research of Online Communication H. Macháčkováz 1/1/04 - PV
FSS:ZURn6212Theories of the Information Society M. Tkaczykz 1/1/04 - PV
FSS:ZURn6213Political Communication A. Mackováz 1/1/04 - PV
FSS:ZURn6214Trust in Media J. Macekz 1/1/04 - PV
FSS:ZURn6215Transformations of Czech Journalism in the Protectorate P. Večeřaz 1/1/04 - PV
FSS:ZURn6216History of Contemporary Media P. Večeřaz 1/1/04 - PV
FSS:ZURn6219Discourse theory, selected chapters K. Kirkosováz 1/1/04 - PV
FSS:ZURn6220The History of Printed Media in Early Modern Times P. Večeřaz 2/0/04 - PV
FSS:ZURn6221Fan Audiences of Media Content I. Jansovázk 1/1/04 - PV
FSS:ZURn6222News Content Analysis M. Tkaczykz 1/1/04 - PV
FSS:ZURn6225From traditional to modern society P. Večeřaz 2/0/04 - PV
FSS:ZURn6226Media in the Founding Period of the Communist Regime M. Maláz 1/1/04 - PV
FSS:ZURn6227Dialogue Communication Theory J. Motalzk 1/1/04 - PV
FSS:ZURn6336Media Aesthetics O. Krajtlzk 1/1/04 - PV
FSS:ZURn6350Media Readership & Viewership Analysis J. Macekz 1/1/02 - PV
FSS:ZURn6501Assistance in Research A. Mackováz 0/0/24 - PV
FSS:ZURn6502Editorial and Production Practice R. Burgrz 0/0/24 - PV
FSS:ZURn6503Dramaturgy and Production Practice: Radio R J. Motalz 0/4/02 - PV
FSS:ZURn6505Presentation skills L. Waschková Císařováz 0/2/03 - PV
FSS:ZURn6506Publishing and Book Production J. Macekz 1/1/04 - PV
FSS:ZURn6507Audiovisual Practice J. Motalz 0/2/02 - PV
FSS:ZURn6508Production Practice: Music Sessions F. Johánekz 0/2/01 - PV
FSS:ZURn6509Muncipality communications with citizens R. Burgrz 0/2/03 - PV
FSS:ZURn6510Dramaturgy and Production Practice: Discussion Series for the Theatre of Husa na provázku J. Macekz 0/2/03 - PV
FSS:ZURn6511Lab: Use of AI in journalism practice J. Čuříkk 0/0/24 - PV
FSS:ZURn6512Writers' room M. Vlčekz 0/2/04 - PV
FSS:ZURn6601An Introduction to Sociolinguistics I. Jansováz 1/1/04 - PV
FSS:ZURn6602Communication, Entrepreneurship and Professional Development Ch. Elavskyz 1/1/04 - PV
FSS:ZURn6603Globalization, Culture and Communication I. Jansovázk 1/1/04 - PV
FSS:ZURn6604Language and Ideology I. Jansováz 1/1/04 - PV
FSS:ZURn6605New Media and Smart Services I. Jansováz 1/1/04 - PV
FSS:ZURn6608Conference Skills I. Jansovázk 1/1/04 - PV
FSS:ZURn6609Diploma Thesis Consultations J. Macekz 0/1/02 - PV
FSS:ZURn6612Female Heroine in the Media Representation I. Jansovázk 1/1/04 - PV
FSS:ZURn6613The International Perspectives of Media Studies Experts I. Jansováz 0/0/0 blokové přednášky.2 - PV
FSS:ZURn6614Ethnographic Journalism, Media Participation, and Homelessness V. Dvořákz 1/1/06 - PV
FSS:ZURn6616Online Television J. Jedličkovázk 1/1/04 - PV
FSS:ZURn6617Consumer Psychology and Advertising I. Jansováz 0/2/04 - PV
FSS:ZURn6618Online Television J. Jedličkovázk 2/0/05 - PV
159 credits